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Advertising
vs.
PR
What is advertising?
• Salesmanship in print, driven by a
reason why?
Albert Lasker
• a nonpersonal communication of
information, usually paid for and
usually persuasive in nature,
about products or ideas through
various media
What is Public Relations?
“PR is the deliberate, planned and
sustained effort to establish and
maintain mutual understanding
between an organization and its
publics”
(British Institute of Public Opinion)
Main goals
Advertising: to persuade people
to buy something
PR: to help people to make their
own conclusion according to the
difference sources of information
COST
Advertising
Involves not only the
cost of creating the
message (the print,
radio or TV
commercials), but also
the cost of paying a
media outlet to deliver
the message.
Public Relations
Involves primarily the
costs of developing the
positive information about
the company, owner or
product - messages you
hope to communicate to
your market and
community.
Control
Advertising
Company controls
the message, the
method and timing
of delivery
Public Relations
The media controls
the message, the
method and timing of
delivery
Advertising and PR are
designed to be catchy so that
they can attract the target
audience.
Advertising you pay for;
Public Relations you pray for …