Transcript view2surf
view2surf™ by Moben Monetizing Mobile 2 Revenues: telco versus Internet advertising market 3 Google FB and others… x.com y.com z.com 4 ISP and GSM may join the market x.com view2surf.com y.com view2surf.com z.com 5 view2surf™ - Cutting Edge Innovation view2surf™ generates completely new ad-space resulting from the data traffic consumption ISP or GSM becomes the publisher of advertisements placed on interstitial webpages appearing in between current and destination page ISP or GSM get new revenue stream from sales of view2surf ad-space 6 Revenues • Up to 1.000 full screen interstitial ad pages on 1GB • Most expensive advertisement segment - Full screen on mobile - Unique subscriber identification - CPM (1.000 impressions) 25-50 USD • Ads revenues/profit much higher than pure data package sales 7 view2surf™ business opportunities: • Ad-supported Internet Access ▫ Free Internet in exchange of displaying adverts ▫ Ad-funded tariffs • Dedicated communication/advertising channel: ▫ Data package enriched with ad-space ▫ opt-in channel for brands offers • Data SIM cards as : ▫ loyalty program cards for retailers, banks, insurance companies etc. ▫ direct marketing channel for brands, retailers, service providers 8 view2surf™ technology • • • • • Patent application PCT/PL2013/000125 Worldwide unique technology Commercial implementations Carrier grade solution Network neutrality, subscriber privacy, legal aspect SAFE • Skilled and dedicated team behind 9 Africa footprint • Moben Africa Ltd established in South Africa • Advertisement sales contracts with largest SA media agencies • 1.5M ad impressions monthly delivered in 2014 • Live implementations in SA : - Witaxi /targeted 20.000 taxis with free wifi/ - First public hospitals with free wifi - Series of shopping malls • Q1 2015 : - Telcom /3.000 hotspots country wide with free wifi/ - First GSM network to deliver free mobile data /targeted 0.5M subscriber/ 10 view2surf™ In-Browsing Advertisement (basic) Browsing advertisements resulting from the data traffic consumption and visible on dynamically generated interstitial web pages view2surf™ technology 11 view2surf™ Over-Any-App Advertisement (enhanced) example : FB example : YT advertisements resulting from the data traffic consumption and visible on dynamically generated on-top of any application ad splashes view2surf™ technology 12 Ad Reception Difference For ALL (online ads on web sites) For ME (like SMS/MMS) 13 Ads in context to browsed content NOW click click Link : http://cnn.com/promo-tablet-sale.html advertisement tag : tablet 14 View2surf™ Unique Technology Mobile Full Screen Advertisement Features: • New income stream generator • Ad-space belongs to the operator • Ad-space generated ‘on the way’ to any destination • Full screen ads views in standard browser • Virtually unlimited ads space (ads space generated dynamically) • Precise ads viewers selection (demographic and location) • No handset application needed in basic mode • Ads in context to actual browsed content • ‘Specially for me’ - user reception 16 Mobile Ads Sources Integrated Ad Server • full features ads server • Web UI management tool • Self Service campaign placement support Ready to interface • Interface with InMobi, Google AdSense and other • Unlimited ads suppliers • Immediate monetization Local strategic partner • Ready to interface 17 Adfon – smart ad server 18 Multiple ad views 4 sec delay 4 sec delay Multiple full screen ad views 19 Demographics Self subscriber profiling 20 Geolocation 21 Technology Implementation GSM: • Dedicated APN ▫ Similar to BlackBerry, ad sponsored data available on additional APN ▫ Opt-in model • Main APN ▫ Soft exposure (1-2 ads daily) of all subscribers to advertisement content • Main APN with supportive tunneling application ▫ Tunneling subscriber’s traffic through operator’s network ▫ Zero-Rating specific IP/url ISP: • Moben Edge Router placed in hotspot location • VPN traffic forwarding / DHCP relay • Direct traffic termination 22 thank you for your attention [email protected] www.view2surf.com www.mobeninternational.com