- MediaRoll Advertising Network

download report

Transcript - MediaRoll Advertising Network

Pre-Roll
A new format of video ads
An offer of online ads.
About us
“MediaRoll” (the registered trademark of “Betanet” Co., founded in 2007), is an
advertising network with more than 25 million impressions in famous websites
presented in AM network.
We continually find and add new platforms for qualitative distribution of your
advertisement.
Here some websites we cooperate with are presented:
2
About PreRoll advertisement
We offer to place your video ad in the thematic informative-entertaining websites in our
own unique video player being distributed on the internet in the format of Pre-Roll
advertising.
Pre-Roll is a format of video advertising on the internet, which is demonstrated to users
in the window of video-player.
The similarity of Pre-Roll advertising with TV advertising causes the increase of the
interest of advertisers as it is a simple way to transfer the money spent on TV
advertising to the internet. Nevertheless it has series of advantages:
o guaranteed and continuing contact with the audience,
o video is the best means to affect on the audience on account of its unlimited creative
opportunities,
o wider opportunities to transfer the image of the brand,
o high CTR percentage (percentage of clickability of your video).
3
About service
Video ad starts on advertising
platforms immediately before the main
video with the option to skip it after 5
seconds. The time which is left till the
end of the advertisement can also be
seen.
For demonstration - http://demo.mediaroll.info
There are no limitations on duration of the advertisement.
The video format – 16:9 (HD 720p or FullHD 1080p).
CTR (clickability) depends mostly on the
content of the ads.
Average worldwide coefficients are from 6 to
13%.
The average coefficient of MediaRoll is
12.3 %.
4
PreRoll – advantages
5
Banner against PreRoll
The most important factor in the work with media ad is confidency, that your ad will be noticed
in contrast with banners (which in general fall into “blind areas”). The advertisement is shown
immediately where the attention of the user is concentrated on at that moment and due to the
enlargement of brand’s memorability, the effectiveness of the ad is higher.
6
The opinions of experts
According to the results of last researches of Online Publishers Association (OPA)
“Frames of Reference: Online Video Advertising, Content and Consumer Behavior”,
the best way of placing online ad is PreRoll format.
For researches OPA has studied the opinions of 1422 online advertisers about the
influence of video ads. The attention of analysts was mainly focused on the
duration of advertisement (15 or 30 seconds), on the location, on the kind of the
ad, and also on the presence of additional banners.
According to the mentioned parameters 96 combinations were formed, which were
able to answer the main question: which kind of advertisement is the most
efficient?
7
The opinions of experts
The results have shown that 30-second ads are more comfortable for online videos than
15-second ones. In the result the actuality was risen in 23%, and the relevance in 30%.
Besides it was found out that if the attitude of the users on that brand was positive before
watching the video, after watching the actuality rises in 61%. Even in the cases when the
attitude on that brand is neutral or negative the actuality of the brand rises in 21%.
The researches have also shown that 14% of the users follow the news by watching
videos every day (45% do this weekly), 11% follow the weather forecast (31 % do this
weekly), and 9% look for funny videos (39% do this weekly). Moreover 80 % of asked
have claimed that they have watched the video ad, 52% have done some activities
connected with the ad, besides 31% have visited the web page of the advertiser, 15%
have visited the shop of the advertiser, and 12% have bought the product.
8
Pricing
Impressions
Price AMD
1 000
1 280
Seasonal coefficients
January
0.8
July
0.9
February
1.0
August
0.8
March
1.1
September
1.2
April
1.1
October
1.2
May
1.1
November
1.2
June
1.0
December
1.2
9
Pricing
Targeting coefficients
USER
TIME
GEO
USER
1.1
1.25
1.35
TIME
1.25
1.2
1.4
GEO
1.35
1.4
1.3
ALL
1.5
Additional options
The quantity of ads in the campaign (the proportion is chosen by advertisers)
Targeting by time/geography/users
Change of parameters in the unfinished advertising campaign
max 4
Free in the first package
10 000 AMD
The opportunity of online monitoring
Free
The adaptation of ad
Free
10
Obtainable records
Due to online system you’ll have an opportunity to check yourself digital coefficients of your advertising
campaign or demonstrations of separate ads included in it. There will be detailed information about
demonstrations (datas, websites and so on), also about visitors.
11
We are always open for discussions and our experts will meet the representatives of
your company with pleasure at any hour comfortable for you to discuss possible
cooperation ways and answer possible questions.
Thank you!
Sales team:
Support team:
[email protected]
[email protected]
Tel.: +374 60 465 265; +374 94 551 751
The offer is valid from 03 February 2016.
12