Transcript advertising - Cobb Learning

ADVERTISING
HOW IT AFFECTS YOUR FOOD
CHOICES
ADVERTISING
 ENCOURAGES YOU TO TRY NEW
PRODUCTS
 CONTINUE TO BUY PRODUCTS THAT
HAVE BEEN AVAILABLE FOR A LONG
TIME
WHAT APPEALS DO
ADVERTISERS USE?
 CURIOSITY – TRY NEW THINGS
 SENSE OF BELONGING – EVERYONE IS
TRYING THIS PRODUCT
 PRIDE – THE BEST PEOPLE USE THIS –
GOOD MOMS BUY THIS
 WALLET – SAVE MONEY – GOOD
VALUE, COUPONS
Buy Me That Techniques
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Make it look delicious – food styling
Sugar sweetened snacks are nutritious
Got to have it
Health and nutrition claims
Sweepstakes
What else???????
HOW TO EVALUATE ADS
 Be critical – think about how they are trying
to convince you to buy
 Use your knowledge and common sense
 Does that information seem real?
 Would this product help meet my daily
nutritional needs?
 An ad cannot make you buy the product –
be a smart consumer
Your Assignment
 Get a copy of the advertising analysis
worksheet
 Locate a food ad from a magazine
 Mount the ad, or staple/glue to the back of
sheet if necessary
 Complete all questions
 Complete answers – neat