Advertising makes the world go round

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Transcript Advertising makes the world go round

Presentation by
2010级 3A2
广告101
葛文婷
Advertising Makes the World
Go Round !
Template Edition 002
Harvey Balls
Advertisement is everywhere
“
Be the president or else
an advertising guy ”
Franklin Delano Roosevelt
why is advertising essential to the world ?
For
Advertisers
and products
For
Economy
For
consumers
For advertisers and product
• Make the consumers know their
products
• Introduce service and the culture
• Promote sale
The giants of the corporate world all pour millions
of dollars into advertising on an annual basis .
For economy
• one of the means to promote the development of global economy
•Advertising makes the media exist .with out
there would be
no television
except re-runs
magazines
would be thin
colorless and
prohibitively
expensive
This is a
placeholder
advertising
text,
many internet
site would not
be able to
afford their
server space
Example
For consumers
• information
• make the Buying behavior become more reasonable
• Emotional appeals
Marketing research on consumers’ attitude of advertising
•Since the advertisement of DeBeers
•essential thing when a man want to
propose to a woman
“The man who send you a diamond ring
is not necessarily a good man but who
doesn’t do it is definitely not .”
Advertisement about protecting elephant
Summary
TheAdvertising
text demonstrates how
your own text will look when
makes
the
you replace
the placeholder
text.round
world go