Transcript Slide 1

Future of
Online Marketing?
ni
Online Marketing
is the Future!
The
Shift
What’s
What’s
OUT
IN
And what’s
round the corner?
Nikhil Rungta, Head Marketing, Yatra.com
SMO
Social Media Optimization
• Better tracking
• Standards will be set for Social Network Advertising
• More targeted
• Traditional portals – AOL, yahoo – under threat
Social Media
Optimization
Mobile
Web
• iPhone
• Mobile coupons
• Location specific – highly personalized advertising
• Right message at Right place (point of sale)
• Higher conversions
eMail Marketing
Get paid to Get eMail
• Guaranteed delivery
• Spam issues to recede
• Faster, cheaper, effective and everywhere
Video
Ads
• Greater consumer engagement
• Better click-through rates
• Click Here to Play Now
Thank you