Transcript Evolve Designs – Final Presentation

Client Presentation
Agenda
 Search
Engine Optimization (SEO)
 Social Media

Facebook Ad Test
 Key
Digital Strategies & Tactics
 Suggested Plan
Search Engine Optimization
SEO
Organic
Inorganic
Metatags
<meta name=“keywords” content=“interior
design, kitchen, bathroom, renovations,
Vancouver>
Current:
<title>Evolve Designs|kitchen bath
home</title>
Suggested:
<title>Evolve Designs|Affordable interior
designers for kitchen bath home in
Vancouver</title>
Social Media
Combined
Social
Media
Strategy
More blog posts
Add
social
media
links or
widgets
here!
Facebook Ad Test
Hypotheses:
1.
2.
Ads in Newsfeed will get more clicks
than ads on the right side
Ad with photo of person will get more
clicks than other photos (kitchen,
company logo)
Image 1:
Image 2:
Image 3:
Key digital strategies: how do
you want to grow your online
business?
REACH
Segmentation &
Targeting
ACT
Brand Positioning
& Value
Proposition
CONVERT
Content Strategy
ENGAGE
Integrated
Communication
Strategy
Tactics: Which digital marketing
activities to optimize
REACH
 Pay Per Click (PPC)
 Online Advertising
 Online PR
Tactics
ACT & CONVERT
 Conversation rate optimization
 E-commerce management
 Lead generation techniques
 Content marketing – blogs, webinars,
case studies, testimonials
 Home page optimization
 Landing page optimization
 AB and multivariate testing
Tactics
ENGAGE
 Content marketing – blogs, webinars,
case studies, testimonials
 Customer service and support