Transcript Focused Marketing Plan - Repsource

Focused Marketing Plan
<Product/Opportunity>
Opportunity:
Time period:
Budget:
Objectives: What do you want to achieve? By when? Be as specific as possible.
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Target Market: Who are you aiming to attract, engage, and persuade with your marketing
tactics? Describe your target market in as much detail as possible (e.g. life stage, age, financial status)
Life stage:
Age/Gender:
Financial status:
Financial goals:
Financial challenges:
Key Messages: What will you say to your target group to persuade them?
Client benefit message: How will your client benefit from this product?
Your brand message: Why should clients give you their business?
Focused Marketing Plan
<Product/Opportunity>
Marketing tactics:
Your marketing tactics are the actions you will take to reach your target
market with your message.
Tactic
Timing
Implementation plan:
Budget
For each marketing tactic, identify the tasks that need to be done, who
will do them, how long they will take and by when they must be done. See Related Marketing Materials Implementation plan for a template.
Activity calendar:
Plot your tactics on the activity calendar for a high level view of planned
activities. See Related Marketing Materials - Activity calendar for a template.
Measurement:
Monitor results and refine plan as needed.
Objective
Results
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