Transcript what is the marketing mix

Let me tell you about
the marketing mix.
Tony Whittingham
Marketing Mix
The marketing mix is probably the most famous phrase
in marketing. The elements are the marketing 'tactics'.
Also known as the 'four Ps', the marketing mix
elements are price, place, product, and promotion.
Product
It says that the Product area is concerned
with developing the right “product” for the
target market.
Place
Place is concerned with all the decisions involved in
getting the “right” product to the target market’s place.
A channel of distribution is any series of firms (or
technologies) from producer to final user or consumer.
Promotion.
Promotion is concerned with telling the target
market about the “right” product. Promotion
includes personal selling, mass selling, and
sales and promotion.
Price
In setting a price, you must
consider the kind of
competition in the target
market – and the cost of the
whole market mix.