Transcript Search engine optimization, security, maintenance

SEARCH ENGINE
OPTIMIZATION, SECURITY,
MAINTENANCE
SEO Notes
Search Engine Optimization
What are search engines looking for?
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Content: theme, titles, text
Performance: Are the links working? Does your site
load quickly?
Authority: Does your site appear to be a valid
source of information?
User Experience: navigation, visual appeal, safety,
bounce rate (visitors who don’t click on anything on
your site)
What AREN’T search engines looking
for?
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Keyword Overuse (stuffing)
Purchased links vs natural link building
Poor user experience
Know your business model
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Clearly understand why you have a website and
the purpose of the website
Keep your social media consistent
Domain Names
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Be consistent
Keywords in Domain Name
Optimize Your Site for All Viewers
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Mobile, Tablet
Be careful about being too media rich
Meta Data
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Title tags
Meta descriptions
Make it specific to the page
Maintenance
Website Maintenance
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Update weekly
Check for broken links
Remove outdated information
Add new product information, delete old
Company News
Website Maintenance Tasks
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Back up your website
Monitor outages
Check Domain registration
Test website download speed
Check Links
Google Analytics
Search Engine Results
Reputation management – what are others saying
about you?
Website Security
Web Server and Web Site Security
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You may use a web server to host your site
Be vigilant about security
Firewalls
Set up tight permissions (don’t let “everyone in the
company” have access to the server)
Keep code up to date
Conduct Web Site Security Audits
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Warm Up: Please take a few minutes to review for
the quiz on SEO, Maintenance and Security
Today:
True/False Quiz on SEO, Maintenance and Security