Transcript Digital Competency Training

DIGITAL MARKETING
COMPETENCY TRAINING
WEB | SMO | SEM | SEA | SEO | MOBILE
MODULE 1: WEB TRAFFIC
 What kinds of traffic are there?
 Understanding search traffic
 Understanding referral traffic
 Understanding direct traffic
 Understanding campaign traffic
 How to use the different types of traffic
 When to use the different types of traffic
 2015 web traffic trends
Day 1
(5 hours)
MODULE 2: SOCIAL MEDIA OPTIMISATION







The era of social search
Marketing on SM past, present & future
SM platforms and their algorithms
Facebook Marketing
Twitter Marketing
LinkedIn Marketing
YouTube marketing




Social Media Tools
How to use them
When to use them
2015 SM trends
Day 2
(5 hours)
Day 3
(5 hours)
MODULE 3: SEM AND SEA
 Paid search Ads
 Paid search advertising
 Pay per click
 Cost per click
 Cost per thousand
Day 4
(5 hours)
 7 Different search Ad types
 4 Types of targeted Ads
 Writing a targeted text Ad
Day 5
(4 hours)
MODULE 4: SEARCH ENGINE OPTIMISATION
 What is SEO
 Content & search engine success factors
 Trust, authority, identity & search rankings
 Social media & ranking
results
 Violations & search engine
penalties
in search
Day 6
spam
(5 hours)
 Understanding user intent
 Keyword research
 Off-site SEO
Day 7
(5 hours)
MODULE 5: MOBILE
 Mobile search
 Mobile shortfalls – What it can and can’t do
 Mobile – Understanding the landscape
 Mobile SEM – Marketing on mobile platforms
 Mobile Updates and Penalties
 Mobile Trends
Day 8
(5 hours)
COMPETENCY TEST
 WEB
 SMO
 SEM
 SEA
 SEO
 MOBILE
Day 9
(4 hours)
COSTING
 Training Rates:
R10 000 per session ( no limit on delegates )
Training Material Included
 9 Sessions:
WEB – 1 sessions
SMO - 2 sessions
SEM & SEA - 2 sessions
SEO – 2 sessions
MOBILE -2 sessions
Test Moderation :
R285 per person attending / per test