Transcript Michel Oldroyd – SEO Strategist Search Engine

Michel Oldroyd – SEO Strategist
Search Engine Optimisation Demystified
Websites that are relevant
A good user experience
What is Search Engine Optimisation
and how can it help your business?
Rapidly attract dozens, hundreds, or thousands of new
customers or clients to your business
Draw to your business the very people who are already looking to
buy your product or service
Get new ‘ready to buy’ customers contacting you 24 hours
a day, 7 days a week.
There are 3 main elements to SEO
1 - Keyword research - what are people searching for?
2 - Design web pages that match what people are
searching for (on-page SEO)
3 – Off-page SEO strategies - Building links from
other websites back to your website
1 - Keyword research - what are people searching for?
What would you type into Google if you
were searching for your products or
services?
Ask your customers what they search
for.
Use the Google Keyword Tool.
2 - Design web pages that match what people are
searching for (on-page SEO)
2 - Design web pages that match what people are
searching for & that Google likes (on-page SEO)
Image names - Alt tags
H1 header / headlines
Addition of new keyword rich web pages that’ll be
attractive to Google.
Pages that link to each other – good site navigation
Fast website load times
www.roarlocal.com.au/thinking-local
www.roarlocal.com.au/seo-audit