Transcript the PowerPoint

Robert Enriquez
@RobertE
[email protected]
Some Highlights
• Article featured on Moz – “Are You Leaking Juice?”
• Founded SearchExchange.org
• Ranked on page 1 of Google (before localization)
o SEO, Mortgage Rates, Office Supplies, Harley Davidson Motorcycles
• Worked with small companies to leading SEO at a
Fortune 25 company.
Matt Cutts
Matt Cutts Loves Me
Matt Cutts Loves Me More
Matt loves me most!
*****DISCLAIMER*****
NOT RESPONSIBLE FOR YOUR RANKINGS
ALL INFORMATION GIVEN IS FOR EDUCATIONAL
PURPOSES ONLY
2014 Link Building
What The World
IS ON YOUR SITE?
Don’t Waste My Time
Is your content unique?
Forget Quality…
Is your content interesting?
Types of Link Building
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Directory Submissions
Local citations
Article Posting
Forum posting
Blog commenting
Guest Posting
Press Releases
Classified ads
Software submission sites
Social Media sites (digg, reddit, stumbleupon)
Social Bookmarks
Google/Yahoo groups
Web 2.0 sites (Squidoo, Hubpages)
Link Exchange (Reciprocal linking)
Infographics
Broken link building
Help a reporter out (HARO)
Litmus Test
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Is this site trustworthy outside of the web?
Is the site relevant?
Who else is on the page? (relevant external or adult?)
How many external links are on the page?
Where will your link reside?
o Above the fold?
o Contextual?
Banner or text?
How much traffic will this site send to yours?
What is the engagement on the site?
Will the link be nofollow?
Maybe the Pagerank…
Build The Foundation
Start with the right directories AND business sites
Link directories
DMOZ, BOTW.org, JoeAnt, Yahoo (depends on niche)
Business directories aka local citations (use same info)
Google, Yahoo, Bing, Yelp, Linkedin, Whitepages, Yellowpages
Business sites
Chamber of Commerce, Bizjournals.com, BBB.org
Sites that are already ranking
Google your key terms and go through page 1 through ∞
Broken Link Building
Old + New Tips
Tools
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Whois.sc login
https://web.archive.org/
Favorite Backlink checker (Majestic, Ahrefs)
Pagerank checker (optional)
Screaming SEO Frog (Paid Version)
Sites to crawl
o Competitor sites
o Related sites – directories, associations, news
• Check for missing/duplicate title, h1, meta desc
• Check to see if your backlinks are active
• Run SEO audit on your site and competitor’s site
• Find broken links!
Step 1 – Crawl Website URL
Step 2 – Go To External Tab
Step 3 – Click On Status
Step 4 – DNS Lookup
Step 5 – Check Whois
Step 6 – Three options
• 301 redirect to your domain
• Contact site owner to notify of broken link
o Ask site owner to link to your article link
• Rebuild Old Site
o Use https://web.archive.org/
o Add your link on the page
Live Example
Florida Web Developer
∞
[email protected]
@RobertE
Robert Enriquez