Transcript SEO (Search Engine Optimisation) in 5 minutes

SEO (Search Engine
Optimisation) in 5 minutes
Alan Jarvis
SEO
• How do I get my page listed higher in search engine listings (ie
Google etc.)?
• Applies to the pages of your web site
• Also to your Facebook business ‘About’ text
Keywords
• You need to think about this question:
• What would people enter in the Google search box to get my
web site listed as a search result?
Keywords
• The words people would use to search for your business are
your keywords
• You must ensure your keywords appear in your Facebook
about text and regularly in your web site text.
• Also use keywords in your home page title (meta page title)
• If possible your webpage URL (the www name) should use
your number 1 keyword.
Updates
• You must update your page regularly for Google to rank it in
search results
• Google assumes that if your page is static and does not get
updated it is not likely to be relevant to searchers.
• Make sure your page has correct spelling and good grammar.
In bound links
• Google treats in-bound links from other web sites to your site
as an indicator of how relevant and useful your site is.
• You should do you best to encourage other sites to link to your
site (perhaps in return for the same favour!)
• Do not be tempted to buy in-bound links. This is a waste of
money and Google may blacklist your site
Be patient
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Your search engine ranking will not improve over night!
It takes time!
Google will ignore new web sites initially for several months
It takes up to 4 years for Google to fully trust a new site
Google regularly improve and change their search algorithms
Any article about SEO which is over about 6-12 months old is
out of date