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ONLINE MARKETING AND YOUR
BUSINESS
ABOUT WEB.COM
 Over 3MM small businesses rely on us every day.
 We build and market thousands
of custom websites, Facebook
pages and online marketing
programs every month.
 Google AdWords Premier
SMB Partner
 Yahoo! Local Ambassador
 Bing Elite Partner
BUSINESS PLAN
Online Marketing is a key ingredient in making your business
successful, however it is not the only ingredient.
Know your business plan and understand what online
marketing options are out there and how they can help you
meet your goals.
Invest in making those online marketing options work either by
doing it yourself or by having someone do it for you.
YOUR WEBSITE
DO I HAVE A “GOOD” WEBSITE?
What do you want it to be
“good” at?
THE GOAL OF A WEBSITE SHOULD BE TO
DRIVE CALLS/ VISITS/ LEADS/ SALES
• Is your phone number easy to find?
• Are your hours of operation and address easy to find?
• Does it convey your value proposition?
• Does it include “trust marks”?
• Does your website include relevant pictures?
• Does your website provide key information about your
services/products on the site?
Contact
Information
Images
Value
Proposition
Contact
Information
Services
Accreditations
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MOBILE WEBSITE
• Over 1.2 billion people access the web
from their mobile devices.
• Customers care about 4 key things:
– Address
– Phone Number
– Hours of Operation
– About Us
• Icons reduce the clutter and make it easier
to navigate your website on the go
ONLINE MARKETING
GOOGLE SEARCH RESULTS PAGE
Paid Search
Marketing
Google+
Local
SEO
Paid Search
Marketing
Google+
Local
SEARCH ENGINE OPTIMIZATION (SEO)
SEO
SEO: RELEVANCE
• Google reads your website like
a book. Top to bottom,
left to right.
• Use words your customers use
to search for your business.
• Google can’t read pictures,
include alt tags.
SEO: CREDIBILITY
• Links to your site tell the search engines that you are
credible.
• Every link to your site is like a vote.
• You want to get lots of links but make sure they are from
reputable and relevant sources.
GOOGLE+ LOCAL
Google+
Local
Google+
Local
GOOGLE+ LOCAL: CREDIBILITY
Business Name
Same as Title
Tag on Website
Service
Category
Business
Description
Genuine
Reviews
+1s = Fans/Likes
Phone Number
Operating Hours
Images with
Keywords in
the filename
PAID SEARCH MARKETING
Paid Search
Marketing
Paid Search
Marketing
PAID SEARCH MARKETING: WHAT IS IT?
• Auction process where you bid
on keywords for the opportunity
to show up in search.
• You determine how much you
pay every time someone clicks
on that keyword.
• You only pay when a customer
clicks on your ad.
• You write the ad copy that
appears in the search results.
PAID SEARCH MARKETING
What can I do to increase conversion rate (the
odds)?
• Limit ads to searches in your area
• Use copy that attracts buyers not just clicks
• Test different keywords; they all perform differently
• Separate where your paid search traffic lands from your
website
Web.com Company Overview
 Highest Retention Rate in Industry;
>98% of Customers Stay
 No Overseas Outsourcing
 No Contracts
 Google Premier SMB Partner
2012 Est. Revenue:
$450MM+
Customers:
3 Million+
Employees:
Approx. 2,000
Headquarters:
Jacksonville, FL
Founded:
1997
NASDAQ Symbol:
WWWW
 Participating in Facebook’s Small
Business Beta Program
 Official Sponsor of the PGA TOUR
and Web.com Tour
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WEB.COM CAN HELP YOU!
Web.com can design a marketing solution that
helps you meet your goals:
• Generating new business through marketing your business
on the Web
• Building a custom website designed to your specifications
and helping that site get found on the web
• Developing a Facebook campaign to complement your
other marketing efforts
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