Transcript J.Laney IRMA confere..

Communicating with
Today’s Consumer
Nevada Commission on Tourism
Nevada Commission on Tourism
The Nevada Commission on Tourism is the official state
tourism office and is responsible for promoting and marketing
Nevada as a travel destination.
Social Media
Display Advertising
Search
Mobile
Video
Social Media
Google +1
Google +1
Google+
Google+
Google+
Google+
Facebook
YouTube App
Facebook
Catalogs App
Facebook
Contests
Build Your Fan Base
Facebook
Marketing Strategies
Contests: Wildfire app
Apps: YouTube, Twitter, RSS Feeds,
Facebook ads: Location, demographics,
likes, interests, Sponsored Stories,
demographic specific tabs (landing pages)
Direct Facebook Messages: Send direct
messages to your fans
Display
Display Advertising
Managed Placement: Website selected
by demographic information
Contextual: Displaying your ad when a
consumer is reading an article on the
web related to your business
Remarketing: Remarketing allows you
to serve an ad to consumers who
previously visited your site.
Interest Based: Interest based allows
you to serve an ad to consumers based
on their past behavior on the web.
Audience
Targeting on
the Rise
Source: E-marketer
Clicks on Display Ads
http://www.comscore.com/Press_Events/Presentations_Whitepapers/2010/When_Money_Moves_to_Digital_Where_Should_It_Go
Source: comScore, Value Click Media – September 2010
Display Advertising Drives Brand Searches
Percentage lift in brand searches with four weeks of brand exposure
Source: comScore, Value Click Media – September 2010
Google Display Case Study
http://www.google.com/ads/displaynetwork/success-stories/index.html
Google Insights Case Study
Google Insights Case Study
Google Insights Case Study
Google Insights Case Study
Synergy of Display and Search
Higher offline sales lifts are seen from search vs. display, but when combined the
synergy provides an even greater lift
16%
119%
82%
Source: comScore, Value Click Media – September 2010
Mobile
Video
Google In-stream Case Study
Tools for Success
Crazy Egg
In page web analytics
SEO Website Grader
Top Search Marketing Tools
SEO Tools
seomoz.com
SEM Tools
Website Performance
Tools
semrush.com
crazyegg.com
wordtracker.com
clicktale.com
seotoolset.com
wordstream.com
Video Grader
SEO Grader
Landing Page Creation
websitegrader.com
unbounce.com
onlinevideograder.com
Thank you
JoLyn Laney
Deputy Director Marketing and Advertising
Nevada Commission on Tourism
TravelNevada.com