Transcript Google Adwords - PPT

About Google
 Google's mission is to organize the world's information and
make it universally accessible and useful.
 As a first step to fulfilling that mission, Google's founders Larry
Page and Sergey Brin developed a new approach to online
search that took root in a Stanford University dorm room and
quickly spread to information seekers around the globe. Google
is now widely recognized as the world's largest search engine -an easy-to-use free service that usually returns relevant results
in a fraction of a second.
What is AdWords?
Natural Results
AdWords
How Does Search Advertising Work?
Search Term
Advertising
Your message reaches consumers at the moment they demonstrate interest.
Google Search Leadership in India
Country
Search
Rank
Google
Unique Users
Google
Reach %
or Mkt Share
(visitors)
Share
Of Search
(PageViews)
Hong Kong
#2
N/A
25.5%
32%
China PRC
#2
N/A
N/A
24%
SG
#1
N/A
37%
45%
Taiwan
#2
4.4M
43%
N/A
Australia
#1
7.45M
68.5%
87.5%
India
#1
49M
70%
83%
South
Korea
#3
3.3M
12%*
N/A
Japan
#2
12.5M
31%
N/A
Global
#1
427M
67%
77%
APAC
#1
76.2m
65%
81%
EU
#1
132.5M
83%
84%
LatAm
#1
42.9
72%
81%
Source: comScore Media Metrix Oct 2005, Nielson NetRatings
Oct 2005 and Hitwise HK/SG Jan 2006, Korean Click Jan 2006
Taiwan: Insight Express
Thousands of Search &
Content Pages Expand
Google’s Reach
Search: Growing Faster Than All Other Forms of Advertising
Growing Faster Than Display Ads And Classifieds:
Paid Search Spending, 2002–2008
Search-based advertising will be one-third of all online ad spending by 2008
Direct marketing and offline media growth is slowing.
Marketers are choosing search
advertising instead of other media.
SOURCE: JUPITER RESEARCH
INTERNET ADVERTISING MODEL,
7/03 (US ONLY)
Benefits to Advertiser
With Google AdWords you’ll be able to reach your
customers at the precise moment they’re looking for
your products or services.
One reason AdWords have such incredible ROI
(Returns on Investment) is that your “I” is so little.
Only pay when your customer clicks through to your
website and you get what you are paying for
We strongly recommend “try Google Adwords
through Trafficpullz for a month and see what it
adds to your business”