Transcript SoftwareSystem3

Great Web 2.0 software
D95922007 張經略
D95922015 曾思遠
Outline
• What is Web 2.0
– Characteristics of Web 2.0
• Some great Web 2.0 softwares
– Google Adwords
– Snap Preview
– SOHO Office Suite
– Google Analytics
What is Web 2.0?
• Changes in the ways the Web is used
• Emphasizes online collaboration and
sharing among users
Characteristics of Web 2.0 (1/3)
• Network as a platform
• Services, not packaged software
• Web applications are like desktop ones
– Ajax v.s. static HTML content: page-reloading
problem
Characteristics of Web 2.0 (2/3)
• Harnessing collective intelligence
– Wikipedia, Amazon.com, collaborative spam
filtering, SourceForge.net, blogging, RSS,
permalink
• Web sites are no more isolated
information silos
Characteristics of Web 2.0 (3/3)
• Continuous and seamless update of
software and data
– The perpetual beta, users as real-time testers
or co-developers
Great Web 2.0 Softwares
• Advertisement
– Google Adwords
• Webpage Preview
– Snap
• Online Office
– ZOHO Office Suite
• Web Site/Blog Analytics
– Google Analytics
Google Adwords
• Offers pay-per-click advertising
• Competitors:
Snap Preview
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A Web 2.0 service
Succinct and elegant function on your web
A different marketing perspective
Quite easy to use
Snap Preview: Business Strategy
Provide the
preview service
Snap
Web Provider
Advertisement
effect
User
Use the preview
service
ZOHO Office Suite
• Easy to sign up interface
• Easy to share the document in the internet
• Lots of different functions
Google Analytics
• To analyze your customer about:
– How they find your website
– How they interact with your website
• Provide the information for you to improve
the website then you’ll have more
customers