Transcript Social Media Tool for Harm Reduction Knowledge Exchange in

Toward the Heart:
Social Media Tool for Harm Reduction Knowledge
Exchange in British Columbia, Canada
Despina Tzemis, Michaela Montaner, Jane A Buxton
Harm Reduction Program
Email: [email protected]
Webpage: towardtheheart.com
Twitter:@towardtheheart
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Outline
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Background: BC’s Harm Reduction Program
Objective
Methods
Webpage: Toward the Heart
Electronic Magazine (e’Zine)
Naloxone webpage launch
Discussion
Questions
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Who we are
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BC Harm Reduction Program
• BC CDC coordinates:
▫ Harm Reduction Strategies and Services Committee
▫ Drug Overdose and Alert Partnership Committee
• Committees: ministry of health , health authorities, first nations
input, & people who use drugs, among other stakeholders.
• Develop evidence-based policies, training resources, proper
messaging & distribute supplies to reduce drug related harms.
www.towardtheheart.com
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Objective
• To describe and evaluate the dissemination tools
used by the BC Harm Reduction Program to
facilitate best practice harm reduction
knowledge exchange between the province,
health authorities, service providers, and clients
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Methods
• Google Analytics
• Email monitoring (MailChimp )
• Descriptive: Facebook and Twitter
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www.towardtheheart.com
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There is more than just needles…
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Supplies available
Safer sex
http://towardtheheart.com/
Safer Injection
Safer Inhalation
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Google Analytics (Apr 1 – Nov 12)
Overview
• Tot. visits 5,332 (3,841 unique (72%))
• Avg. 2.87 webpages viewed/visit
• Avg. visit duration 2:36min
• Canada (59%), USA (23%)
• BC 2,594(82%)
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Google Analytics (Apr 1 – Nov 12)
• Traffic sources
Referral
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Facebook 215
Google 180
HelloCoolWorld 150
BCCDC 144
PacificAIDSNetwork 42
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http://towardtheheart.com/join-us
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Email monitoring
Issue 1 – July 5th
• Total emails sent: 326
• Email clicks: 138 (42%)
• Email fwd tool: used 33x to send to 50 recipients
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Link with Google Analytics
Issue 1 – July 5th
Issue 2 – Sept 24th
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Link with Google Analytics
Hmmm....
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www.towardtheheart.com/naloxone
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E-mail monitoring
Campaign – Naloxone Webpage (August 31st)
• Sent: 168
• Open: 79 (47%)
• Clicks: 37 (22%)
• Bounce: 14 (8%)
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Note: campaign may have conflicted with summer holiday. May also explain the second peak.
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facebook.com/towardtheheart
@towardtheheart
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Discussion
• Evaluation of webpage ensures good use of limited
human, fiscal, and technical resources
• Expert needed to evaluate webpage
• Challenge to allocate time for social media in workday
• Ensure enough time for supervisors to review/approve
campaign materials
• Need annual update of e-mail distribution list in
environments with high turnover
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Conclusion
• Toward the Heart is a successful tool for
disseminating info to Harm Reduction sites in BC
• Toward the Heart is a resource for harm reduction
programs in Canada, the US, and others around the
world
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Thank you!
• Questions?
• Contact information:
Despina Tzemis, Harm Reduction Program
[email protected]
www.towardtheheart.com