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HOW BUSINESSES USE GOOGLE HOW DOES GOOGLEADS WORK? Every advertiser who has a keyword match to the search query competes in an auction. How well each advertiser competes is based on their Ad Rank. Every time someone does a search on Google, an AdWords auction is created. Every advertiser who has a keyword match to the search query competes in the auction. You can use AdSense to advertise your company’s product, AdSense is a free, simple way to earn money by displaying targeted ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your website. HOW DOES GOOGLE MAKE MONEY? Google gets 96% of its revenues from ads, the company’s annual report states, “We generate profit primarily by delivering relevant, cost-effective online advertising”. The creators of Google produced a revolutionary way for business around the world to market their products and services. 70% of Google’s revenues come from Adwords and the rest of their profits come from Adsense. Google's annual report also states, "Our advertisers can generally terminate their contracts with us at any time." this means they generate most of their profit from quality service rather than quantity service. While 96% of Google's revenue comes from advertising, the company is so big that that still leaves $1.5 billion unaccounted for. While 96% of Google's revenue comes from advertising, the company is so big that that still leaves $1.5 billion unaccounted for. WHY SHOULD BUSINESSES OF ALL SIZES USE GOOGLE? Google gets 96% of its revenues from ads, this being said it is an extremely profitable investment to buy advertising that is both effective and efficient. Get free custom reporting from Google Analytics and see how your ads are performing. There are many perks of owning your own website/ad on Google. You can see when visitors make a purchase, complete a form, or spend time on a particular page (which is extremely useful). Another great benefit is the fact that you can stop advertising whenever you choose, which allows you a lot of room for change. The ad agency for Coca-Cola, Honda and other big advertisers, made a deal to spend tens of millions of dollars over the next year on Google video, display and mobile ads. This being said, it is an extremely popular way to get possible customers interested in your company’s product. HOW CAN BUSINESSES USE GOOGLE TO GET MORE CUSTOMERS? Google’s total advertising-revenue growth rate has halved in the past two years, from 29% to 15% (thanks in part to Facebook and Twitter) and it’s now changing advertising for the better . Compared to brand advertising, magazines, and television ads Google completely outranks the competition. Therefore Google is not only the better option for ads, but for building awareness around your company and it’s products.