Transcript Slide 1

How to Use Internet Marketing to Grow your Company
David Steele, Partner
Intrada Technologies
What is Internet Marketing?
Also known as digital marketing, web
marketing, online marketing, or e-marketing.
Also refers to search engine Marketing (SEM),
search engine optimization (SEO), banner ads on
specific websites or devices, email marketing,
and Web 2.0 strategies.
What is Internet Marketing?
What is Web 2.0 strategies?
social networking sites, blogs, wikis,
video sharing sites, hosted services,
web applications, mashups and folksonomies
Research Target Market
Identify SCA
Sustainable Competitive Advantage
Goals and Strategy
Refine Plans
Marketing Plan
Analyze Results
Develop Plan
Track Results
Implement Plan
Internet Marketing Focus:
Develop Plan/Implement Plan/Track Results/Analyze Results
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Banner Ads - Google
Web 2.0 – Social Media
Develop Plan
GOAL: Increase Tire Sale Traffic
TARGET: Home Decision Maker
CAMPAIGN: Internet Marketing
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Banner Ads - Google
E-Mail Marketing – E Blasts
Web 2.0 – Social Media - FB
W3C develops technical specifications and
guidelines through a process designed to
maximize consensus about the content of a
technical report, to ensure high technical
and editorial quality, and to earn
endorsement by W3C and the broader
community.
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and
serves the web.
It's a virtual front door to customers and many times that
first impression is critical to results.
Do you have a professional website but also a strategic plan to track success?
Enterprise-class web analytics made
smarter, friendlier and free.
Google Analytics is the enterprise-class
web analytics solution that gives you rich
insights into your website traffic and
marketing effectiveness. Powerful,
flexible and easy-to-use features now let
you see and analyze your traffic data in an
entirely new way. With Google Analytics,
you're more prepared to write bettertargeted ads, strengthen your marketing
initiatives and create higher converting
websites.
Bounce Rates
MIN
e-Commerce
14%
Product Information 3%
Lead Generation
5%
News / Media
25%
Branding
22%
Other
13%
MAX
68%
50%
81%
82%
70%
85%
AWSTATS
When:
Monthly history
Days of month
Days of week Hours
Who: Countries Full list
Robots/Spiders - Full list Last visit
Navigation: Visits duration File type
Viewed Full list Entry Exit
Operating Systems Browsers
Referrers: Origin
Referring search engines
Referring sites
Search Key phrases
Search Keywords
Others:
Miscellaneous HTTP Status codes
Pages not found
AWSTATS
When:
Monthly history
Days of month
Days of week Hours
Who: Countries Full list
Robots/Spiders - Full list Last visit
Navigation: Visits duration File type
Viewed Full list Entry Exit
Operating Systems Browsers
Referrers: Origin
Referring search engines
Referring sites
Search Key phrases
Search Keywords
Others:
Miscellaneous HTTP Status codes
Pages not found
AWSTATS
Navigation: Visits duration File type
Viewed Full list Entry Exit
Operating Systems Browsers
The correct E-Commerce system combined with a strategic marketing plan
can create an online selling machine
that does not need a vacation or gets sick.
E-Blasts reach current clients and potential customers
with information about services and offers.
AWSTATS
When:
Monthly history
Days of month
Days of week Hours
Who: Countries Full list
Robots/Spiders - Full list Last visit
Navigation: Visits duration File type
Viewed Full list Entry Exit
Operating Systems Browsers
Referrers: Origin
Referring search engines
Referring sites
Search Key phrases
Search Keywords
Others:
Miscellaneous HTTP Status codes
Pages not found
AWSTATS
Navigation: Visits duration File type
Viewed Full list Entry Exit
Operating Systems Browsers
Here are 7 questions that I ask before I hit the "publish" button:
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Have I read the post in its entirety after finishing it?
Have I chosen my title carefully?
Have I proofread it?
Have I linked to one or more of my older posts?
Have I made sure that all my links are working?
Have I included a captivating image?
Have I included one or more ways to engage with my readers?
Choose a technology partner to help the company grow and get
the biggest bang for its buck.
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Is technology the solution or a tool used to provide a result?
Is the user experience created by a user or a programmer?
Who is writing the content and what is their background?
Sometimes smaller is better.
Is SEO (Search Engine Optimization) part of the initial discussion?
Is there a Strategic Plan for using the Internet?
How does your vendor explain your business?
Take advantage of FREE Website Audits and Analysis services.
When quoted a price, discuss ROI goals.
Check References and ask questions at the result level.
There’s a saying that I’m sure you know –
“those that fail to plan, plan to fail”.
A SUCESSFUL
Internet Marketing campaign
requires a plan.
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=35291
Check out our Search Engine Optimization Starter Guide!
Google Webmaster Guidelines
Google 101: How Google crawls, indexes and serves the web.
World Wide Web Consortium (W3C)
www.w3.org
W3C develops technical specifications and guidelines through a process designed
to maximize consensus about the content of a technical report, to ensure high
technical and editorial quality, and to earn endorsement by W3C and the broader
community.
Social Networks
Manage multiple Twitter, Facebook, LinkedIn or
Ping.fm accounts in one easy to use interface.
http://hootsuite.com/
http://www.google.com/analytics/
WebPosition
David Steele, Partner
[email protected]
http://www.webposition.com/