Transcript Website and Digital Marketing Solutions

Website and Digital Marketing
Solutions for Accountants
and Financial Planners
A comprehensive list of AcctWeb’s
digital marketing services
AcctWeb
Background
• Our focus is on how best to help an Accounting Practice better and more
productively use digital marketing technologies to implement its
marketing strategies.
• AcctWeb has been helping Accountants and Planners for over 10 years but
we’re always working to improve our offering. For example
• New: Facebook, LinkedIn and Twitter - we can now update these social
media for you with content so they keep ticking over. This adds to the
sales channels you use but without taking your time to keep them up to
date. We do that for you while you work on getting Likes, Followers or
Group members.
• New: We even track and report on 'hits' for you.
• New: We offer SEO (search engine optimisation) and know better than
anyone what Accountants want from Google. We are putting our clients
amongst the top of listings for chosen phrases and in their area.
• New: If you'd like to know more how your website stacks up as a
marketing resource then we're happy to give you a free 10 point appraisal
and, if necessary, recommend improvements.
Our Website Content Services
• A website + active content + good support
makes a proper website based marketing
resource, just having a website and CMS has
always been unproductive.
• A site needs 2-6+ services. We offer Bundles
from 2 to 9 in our Goanna Bundle, including
articles, financial tools, and marketing advice.
• Comprehensive CMS.
• Only a number of content services will help:
– build relationships with clients.
– demonstrate your use of new technologies.
– aid intergenerational marketing
– better implement your marketing strategies.
– Improve a Practice’s digital marketing
Social Media Integration
• RSS feed of relevant news
articles
• Regular updates
• Great help to
implementation of a social
media marketing strategy.
• Updates all Social media
but focuses on:
– Facebook
– Twitter
– LinkedIn
• Links go back to website to
your website.
Websites
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Custom design
Client editable (easy to use CMS)
Full Search Engine Optimisation support
Compatible with all devices and browsers
Landing pages for target marketing
Some examples
News articles delivered to any website
• Known as Dingo
• Can be bolted onto almost
any website
• Replaces the need for
Newsletters
• Accountants can add own
articles easily
SEO
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Your website needs to be found
Targeted campaigns
Our SEO service will get you there
Improved rankings
Financial Tools
• Engage clients and identify
client needs
• Improve client financial
literacy
• Budgeting, tax, super,
Centrelink calculations, debt
minimization calculations,
and much more
• Full cash flow system
• Personalised e-mails using
eBroadcast
Secure File Transfer/Digital Vault
• Securely transfer files to and from your clients
• 128-bit encryption
• Client Portal where a client (and their
Accountant) logs in to transfer files, do cash
flow, analyse their Super, improve financial
literacy, complete a fact find.
eBroadcast
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Mass mail-out software
Comparable to Mail Chimp
Personalise e-mails
Very quick to use and maintain
Organise clients into groups
Very cost effective
Integrated into the Financial Tools
Online Fact Find
• Great for your Planner
colleagues or associates
• Have clients keep their
information up-to-date
• Saving between $80 - $100
a Review meeting
• Comprehensive but very
easy to use
• Integrated also are Budget
and Super tools, reports,
and more.
Domain Hosting
• Website + email, or just your
website
• Cpanel management
• AV stats
• Very competitive
• Includes DNS, Website and email management
Digital Marketing Campaign Manager
• Run and manage marketing campaigns.
• Campaign information will go out via e-mail,
social media, Google, Seminars, ads in local
papers, Brochures, etc.
• We can count responses and from where.
• You know exactly what your marketing is
doing.
• Compare results to your marketing plan and
objectives.
Contact Us
AcctWeb has helped Accountants and Planners
get more from their Digital Marketing for over
10 years. Let us help you.
• (03) 9854 6254
• [email protected]
• Visit AcctWeb