Transcript Openhouse-SEO

Search Engine Optimization 101
What is SEM? SEO?
How can I use SEO on my blogs
and/or my personal web space?
Search Engine Marketing 101
• Marketing a website via search engines,
whether this be improving rank in organic
listings (SEO), purchasing paid listings
(PPC), or a combination of this
Why SEM?
• 1,262,000,000 internet users in 2007
• 1/3 of consumers who have internet
access buy something online
• 85% of all traffic on the web is referred by
search engines
• 90% of al SE users don’t look past the first
30 results
Why SEM?
• Cost-effective advertising
• Clear and measurable ROI
• More relevant traffic + Good conversion
rate = more sales and/or more leads
SEO: Free Traffic
• SEO vs SEM / SEO vs PPC
How do search engines work?
• Spider “crawls” the web to find new documents
• Search engine indexes the content, adding it to
their huge database; updates database
periodically
• SE searches its own database when a user
enters in a search term
• SE ranks resulting documents using an
algorithm (mathematical formula)
How are pages ranked?
• Page Relevance (on-page factors)
– The degree of relevance matched to the
user’s search query
• Link Popularity (off-page factors)
– Quantity and quality of links referring the site
Search Engines love blogs
• Blogs: from online journals
to new media
• Blog posts are content
heavy (text & images)
• Unique titles
• Fresh content
• Easy Navigation
• Linking across blogs
(networking)
• Simple URL structures
On-page SEO Techniques
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Place your keyword
on your Blog Title!
Title Tags
All-in-one SEO Pack
Meta Descriptions
Wordpress Plugin
Body Content
Make image’s
ALT Tags (images)
filename keywordHeader Tags, Boldface rich, Use ALT Tag
Internal Linking
Keyword-rich
ancho+ texts (links)
Things to avoid on-page
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Java or JavaScript navigation
Flash-based or overly graphical website
Keyword spamming
Too many parameters in the URL
Nonstandard characters in the URL
Mirror sites
Same title tags on all pages
Off-page Optimization
• Competitor’s Link Profile Analysis
• Submissions
– Articles, Press Releases
– Web Directories
• Interactions
– Forum postings, Blog comments
– Social bookmarking
– Link exchange
Search Engine Marketing
Search Engine Optimization
On-Page
Pay Per Click
Off-Page
SEO Project Managers / Specialists
SEO Specialists
Copywriters,
Designers,
Programmers
Internet
Marketing
Specialist
USAP’s
SEO Team
“Everything you need to know
is in the Internet,
you just can’t find it.”
- Anonymous