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Building Your Business On The “Distributed Web” Local Internet Domination! The Agenda I. Local Internet Marketing TODAY. II. What Does It Mean To Your Business? III. How Do You Measure Results… Great period of change right now… …but you can make it work for your business! •Especially local businesses •New media channels are free or low cost •The Internet is where to find customers; but it is getting overwhelming… This Must be a Coordinated Strategy… Properly Structured Website Social Media & Web 2.0 On Page/Off Page Local SEO Google Domination & Lead Conversion Basic New Marketing Techniques… …know the new rules of the game! •Become a trusted authority in your market! •Build a list! •Use social media and Web 2.0 sites to drive traffic and SEO juice. Spread The Love “Authority Style”… Website Home Landing #1 Landing #2 Landing #3 Surefire Social Makes Your Business Money Faster… Implement at Scale Take Action Learn Time Monitor and track High Low None Think about the impact on your business… Let’s look at an example for Cape Cod Hotel: Think about the impact on your business… Conservative Assumptions: 165,075 Traffic per month for four keyword (Cape Cod Hotels Derivatives) 13,206 site visitors/mo. @8 % traffic/visitor conversion 660 Qualified people/mo @5% visitor/lead conversion FACT: Local business niches are very easy to dominate…Oops! Not so much for travel and hospitality! Back-links are key How Can You Get Your Fair Share Of That Traffic? LOCAL Search and Directories! Google Local How Can You Get Your Fair Share Of That Traffic? Web 2.0 and Social Media! How Can You Get Your Fair Share Of That Traffic? Experiment with long tail keywords: Other Key’s To Success… •Online Reviews •64% of online buyers find user reviews important when making a purchase (Forrester) •47% of online users find that information provided by other consumers is more credible and persuasive than information provided by marketers (Forrester) •Geo Location •Geo-code all media that you distribute •Promotion •Viral and powerful in the new web •Leverage National Brands Using Social Media •Retail, food and fashion brands: the most popular categories on Facebook, Twitter and YouTube. (Famecount Report) •Starbucks boasting top index score of 69.2% and Facebook fan count of 7.5 million – and counting (Famecount Report) And The Big Bonus… You do this attracting your best customers: •Customers coming to your site will already know and trust you. •Smart and proactive consumers looking for the best product and a good price. •You will have a constant lead source 24/7. •Preempt competitors and lead services New Website Structured Around Quick Conversion And Keyword Strategy… List Building New Website Structured Around Quick Conversion And Keyword Strategy… ? Social Media and Web 2.0 Done Right… Custom Banner •Phone # •Geo Tags •Web Address Critical Copy •Search Engine’s •Anchor Text •Geo Tags Consistent Posting Social Media and Web 2.0 Done Right… Custom HTML Landing Page •Anchor Text Links to landing pages •Company description to generate interest Social Media and Web 2.0 Done Right… Show-Off Work OpportunityGet customers to comment for testimonials Social Media and Web 2.0 Done Right… Claimed Consistent Listing Keywords Pictures/ videos Social Media and Web 2.0 Done Right… Consistent Listing Format Anchor Text Create a systematic way to get customer reviews How are we doing? Google Rankings Domination for initial keywords How are we doing? How are we doing? Triple Listing How Are We Doing? 1. Search engine traffic up over 55% 2. Facebook traffic up over 500% 3. Article directory traffic up over 200% 4. Local directory traffic up over 100% 5. Over 5.5% website traffic conversion 6. 50 to 70 qualified leads per month And The Big Bonus… You are building a marketing asset you own… •A platform that becomes a lead generation machine with value that translates into a legacy •Building your brand thought the entire process…leads are converted on your site •Establish a digital footprint that can easily be updated with fresh content for little or no cost •Preempt competitors and lead services What we learned in the Surefire Social Beta… • Optimal results happen when the website, social media and SEO are all working together • Members want help understanding and implementing the program • Some members want a turn-key service to run their entire program What We Do… Website Development Reputation Monitoring & Mgmt. The Surefire Social System Social Media Marketing Local SEO About me…. Chris Marentis Founder GenNext Media & Marketing Surefire Social Marketing System Surefire Social Local Business Blog http://www.surefiresocial.com/our-blog Visit Our Special Marketing Summit Landing Page: http://www.surefiresocial.com/2011-cape-cod-marketing-summit