Transcript Marketing Research Online

Promotion 2: Affiliate programs
• Word of mouth w/ economic incentive, akin to
MLM
• CPA or CPC
• Long tail, niche products and niche audiences
• Helps SEO, inbound links
• Helps branding
• In house (amazon etc.) versus network
(linkshare; perfiliate)
Search Engine Marketing
• Adwords and Yahoo’s! Overture
• SEO
Search Engine Optimization
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Identify relevant keywords
Match pages to keywords
Title tag
Body text
Number of inbound links
Anchor text of inbound links
E-mail advertising vs. RSS
• What’s wrong w/ e-mail advertising
• So why RSS ?
• Performance-based analytics