Transcript Problem = No Leads Solution = Marketing Result = 384 Web leads

case study
Generating private party
bookings through
marketing strategies for
entertainment centers
A look at the winning formula
that drove fantastic results for
an Entertainment Center
looking to increase private
party bookings
Problem = No Leads
Solution = Marketing
Result = 384 Web leads
in 90 Days
the challenge:
Our services include:
To get a steady flow of new leads
A large indoor racing facility in
Denver, CO came to us with a
problem. New management
wanted to grow revenue. Their
private party booking numbers
were awful.
from three completely different
consumers
They hired us to build an
inbound marketing plan to
improve their web presence and
support their sales staff.
Birthday Parties
Corporate Events
Their sales team spent their time
cold calling but with little effect.
As a result, they were missing
sales projections.
We were goaled with developing a
Group Parties
lead generation strategy that would
feed their sales staff qualified leads
they could follow up with to schedule
their events.
The bottom-line results from
inbound marketing required
a partnership
Marketing Team – the marketing team must
produce the assets, write the content, generate
the leads, and qualify them to sales-ready
status.
Sales Team – the sales team has to pick up
the lead intelligence and execute based on the
knowledge harvested to convert prospects into
customers.
INCREASED PROFITS
Traffic
Revenue
Leads
74,125 website
visits
$68,194 booked
revenue
384 private party leads
from 3,000 per month to
30,000 per month
288 sales qualified
129 quotes generated
$34,220 in one month
4,293 guests
Our client came to us with a challenge. We
built a plan, targeting only the conversions
that they
saw value in. We executed the plan
exceptionally and produced results in salesready leads & bookings.
What we delivered was
killer results
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