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Build It and They Will Come?
Not Without Sales and Marketing!
Steve Condon
Senior Client Manager, The Allied Group
[email protected]
www.thealliedgrp.com
Build It and They Will Come?
Not Without Sales and Marketing!
How many people here in the
room know someone who
owns a successful business?
Build It and They Will Come?
Not Without Sales and Marketing!
Many business owners are very
talented at their trade but have not
fully grasped the concept of
needing to MARKET and SELL
their business or service.
Build It and They Will Come?
Not Without Sales and Marketing!
So what are YOUR
challenges with selling and
marketing YOUR
business?
Build It and They Will Come?
Not Without Sales and Marketing!
Build It and They Will Come?
Not Without Sales and Marketing!
MARKETING:
SALES:
The activity, set of
institutions, and processes for
creating, communicating,
delivering, and exchanging
offerings that have value for
customers, clients, partners,
and society at large.
The act of selling
something, the exchange of
goods, services, or property
for money.
Build It and They Will Come?
Not Without Sales and Marketing!
MARKETING creates
the “climate” for
successful SALES . . .
Build It and They Will Come?
Not Without Sales and Marketing!
How do you present your company to the
public?
How do you present your company so people
find you?
Build It and They Will Come?
Not Without Sales and Marketing!
Two types of marketing
1. Outbound
2. Inbound
Build It and They Will Come?
Not Without Sales and Marketing!
OUTBOUND MARKETING . . .
When a business reaches “outbound” to their clients and
prospects in some of the traditional ways such as advertising,
direct mail and email campaigns.
Build It and They Will Come?
Not Without Sales and Marketing!
INBOUND MARKETING . . .
Inbound marketing earns the attention of customers, makes the
company easy to be found, and draws customers to the website
by producing interesting content.
Build It and They Will Come?
Not Without Sales and Marketing!
Build It and They Will Come?
Not Without Sales and Marketing!
SALES
Build It and They Will Come?
Not Without Sales and Marketing!
.
Build It and They Will Come?
Not Without Sales and Marketing!
Build It and They Will Come?
Not Without Sales and Marketing!
Build It and They Will Come?
Not Without Sales and Marketing!
BIG ears???
Yes, you need those BIG
EARS to succeed in sales!
Because . . .
Build It and They Will Come?
Not Without Sales and Marketing!
Sales is about ASKING
QUESTIONS and LISTENING . . .
. . . and not TALKING!
Build It and They Will Come?
Not Without Sales and Marketing!
Build It and They Will Come?
Not Without Sales and Marketing!
Building Rapport
Discovering an Issue
Talking about Budget
Finding Decision-Maker and the Decision Process
Fulfillment
Post-Sell
No Unpaid Consulting!
Build It and They Will Come?
Not Without Sales and Marketing!
Referrals
Networking
Leads
Build It and They Will Come?
Not Without Sales and Marketing!
Build It and They Will Come?
Not Without Sales and Marketing!
ANY FINAL QUESTIONS?
Steve Condon
Senior Client Manager, The Allied Group
[email protected]
www.thealliedgrp.com
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