Transcript Some figures - 18% US tourist to Europe

European Travel Commission
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Non-profit organization created in 1948 to
market Europe in the overseas markets.
33 member countries.
Financial contributions from the NTOs: €
1.1 million
Industry financial contribution in the
operating markets.
Ratio public/private money: 1:4
ETC objectives
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Increase the market share of Europe as a
single tourist destination.
Assist in the promotion of the lesser
known destinations within Europe.
Leadership in marketing Europe.
Services to our members: exchange and
share of data, information, best practice.
Raise the profile and awareness of the
ETC among the industry.
How we work
Lean administration and network.
 5 operation groups in the markets.
 Market research group.
 New media group.
 e-Distribution steering group.
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US travel 2001/2002
 18% US to Europe (loss of 2.8
million). Jan-May:  20.4%
 22% US to Asia
 4% to Mexico
 22% to South America
 4% to the Caribbean
Lost revenue in Europe: $ 7.8
billion
Canada outbound 2002
2.2%
18.7%
9.7%
15%
autotrips to US
non autotrips to US
overseas
Europe
Total loss average
 9%
Japan
 20 % to  25% visitors to
Europe
No signs of recovery
GDP 2003: 0 to 1%
China
China's outbound tourism will represent 10%
of world tourism by 2050.
12133
10473
8426
3740
3734
4521
5061
5324
9232
Our five main markets
Market
GNP 2003
Arrivals 2002
USA
3.5%
-20%
Canada
3.6%
-9%
Brazil
2%
No changes
Japan
0
-25%
China
8.9%
+15%
12
Austria
10
Belgium
Bulgaria
8
Czech Rep.
6
Finland
4
Germany
2
Greece
0
Hungary
-2
-4
1
Ireland
Italy
Slovakia
-6
Spain
-8
Turkey
2003, a transition year
Prospects for recovery are
postponed to late 2003.
 Consumers: lower confidence.
 Political uncertainty.
 But uneven impact
(destinations, products, special
events).
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Changes in travelling
Transport: new patterns (more
domestic, shorter trips, cross-border
tourism +8%, overland, low-cost
airlines).
 Consumers: more independent
travellers and more knowledgeable
customers.
 Products: sustainability (social,
nature, economic).
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What can we do?
Keep our marketing and
information: being consistent.
 Explore new outbound markets.
 Improve marketing (no generic
marketing).
 e-Distribution.
 More private/NTO cooperation.
 Adapt the products.
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Bulgaria
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Unspoiled
landscape and
destinations.
A country less
travelled.
Still a blured
image.
New business,
market law.
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Preserve and
control.
Infrastructures.
Promote the
country.
Market freedom
implies self
limitation,
awareness and
discipline.