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Indigenous Communities, Tourism and Biodiversity Workshop Series: New Information and Web-based Technologies Workshop II: Islands Pacific Region Chantal Robichaud Dr John S. Hull Carolyn Nodder Nathaniel Dobbin Professor Simon Milne 3 – 5 November 2008, Samoa Role of NZTRI • Creating a network of researchers • Supporting Case Study Pilot Projects • Capacity building/training for business • Information sharing • Fund-raising 17/07/2015 2 Workshop Overview/Housekeeping Day 1 • Opening prayer • Getting to know each other • Acknowledging relationships • Agenda • Types of Activities • Housekeeping • Why we are here? • Why we are not here? • Identifying trends 17/07/2015 17/07/2015 3 Information & Web Technology Goals • Look at ways Information & Web technologies can be used to communicate your message • Review and refine tools developed in the Arctic workshop • Identify effective use of ICT in the current market • Look at information balance and indicators to assess • Attempt to apply indicators and tools to existing websites • Identify external tools and sources to assist in reaching goals • Create a plan to move forward 17/07/2015 4 Workshop Overview/Housekeeping Day 2 • Review of Day 1 • A way forward • Website resources • Assessment tools • Examining websites 17/07/2015 Workshop Overview/Housekeeping Day 3 • Review of Day 1 and 2 • Defining needs • Challenges • Vision • Planning/proposed strategies • Future cooperation • Closing prayer 17/07/2015 What is tourism? Tourism is the temporary movement of people to destinations outside their normal places of work and residence, the activities undertaken during their stay in those destinations, and the facilities created to cater to their needs. (Source: Mathieson and Wall 1982) 2009 Ten Top Tourism Trends • Repercussions of global economic slowdown • Continued concern for safety and security • Impact of fuel costs • Management of sustainable tourism • Increase in use of electronic and other technologies • Debate on climate change and tourism • Influence of mega events • Strategic planning for communities and nations • Introduction of new tourism products • Effect of natural and other disasters on tourism (Source: Edgell 2008) Trends Destination 17/07/2015 9 Competition/Markets 17/07/2015 10 Competition/Markets Competition Markets • Increasing number of destinations • Increasing flexible packages and holidays • Authenticity and educational experiences • Niche products • • • • • • Less loyalty to destinations Segmentation Online booking popular Search for quality/price Late bookings Increase in formal and informal sources of information • Educational/experiential increasing but beaches and shopping important 17/07/2015 17/07/2015 11 Demographic Trends •Increasing population •Aging population •Urbanisation •Decline in the traditional family •Intergenerational travel popular 17/07/2015 12 Economic Trends • Rising incomes • Continued growth of national economies • Fluctuations in exchange rates • Polarisation of wealth • Increase in paid holiday entitlements • Shorter holidays vs. trip of a lifetime • Generation X important market that spends more than Boomers 17/07/2015 17/07/2015 13 Environment Trends Climate Change • Higher temperatures • Ozone depletion • Sea level rise • Loss of snow cover and permafrost • Glacial melt in polar regions • Extreme weather events/natural disasters Resource Depletion • Energy/water shortage • Deforestation/desertification • Biodiversity/species loss Disease Interest in sustainability 17/07/2015 17/07/2015 14 Political Trends • Travelers seek safe, secure destinations • Security policies can be a hindrance to travel 17/07/2015 17/07/2015 15 Socio-Cultural Trends • Money rich-time poor/working vacations • Individualism, self-reliance • Self-improvement • Value for money/good service • Experimental/authentic/educational • Safety conscious • Social/environmental concern • Influence of media/pop culture • Healthier lifestyles/well-being • Small groups/clubs (Source: Dwyer 2007) 17/07/2015 17/07/2015 16 Tourism Attractions and Activities Transport Accommodation Natural and Socio-Economic Environment Other Infrastructure Other Tourism Services Institutional Elements Adapted from: Inskeep, 1991. 17/07/2015 17 Indigenous EcoTourism Circle Indigenous Ownership and Control Our Home, Our Heritage, Our Story, Our Future - with Authenticity and Meaningfulness - Local Assessment All with Balance and Sustainability Caring Relationship with Nature: Spiritually, Physically, Emotionally, and intellectually Livelihood Based on Traditional Knowledge 17/07/2015 18 Tourism Attractions and Activities Transport Accommodation Our Home, Our Heritage, Our Story, Our Future - with Authenticity and Meaningfulness Local Assessment Indigenous Ownership and Control Other Infrastructure Caring Relationship with Nature: Spiritually, Physically, Emotionally, and intellectually Livelihood Based on Traditional Knowledge Other Tourism Services Institutional Elements Adapted from: Inskeep, 1991. 17/07/2015 19 17/07/2015 20