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Tourism in France and
in Academic courses
Intourmarket
March 14, 2010 - Moscow
Aix-Marseille University
(Gap Campus)
Master’s Course in Tourism :
PROMOTING HERITAGE & ENVIRONMENT,
MANAGING LAND & RESORTS IN MOUNTAIN
AERAS
Tourism in France and
in University Courses
Major points :
• Tourism in France
1) Recent changes in the tourism
industry
a) New practices
b) New directions
2) Tourism in Academic Courses
a) How do university courses take these
changes into account?
b) An example of a course: the Master’s
degree at Gap University - France
1Tourism in France
1990 France:
world’s tourist destination #1
82 million international tourists
(2007)
• Origin: Europeans mostly
• Eastern European countries=
4%
Notre Dame :
14 million visitors
1Tourism in France
Revenues = $ 46.3 billion
(2006, World Tourism Organization)
• Share in France’s GDP = 8.3%
• Share in France’s Southeastern region GDP =
12%
High Mountain National Park
Ecrins Mountains
2Tourism in France
a) Recent changes in tourist activities
new aspirations
•wellbeing
•return to nature and emphasis on
comfort
•need for cocooning and security
•increasing demands
2Tourism in France
a) Changing practices in
tourism
new watchwords
• less work, less stress and more
leisure
• less consumption-oriented
• more sharing and exchanges
2Tourism in France
b) New directions
• plan and develop : enhance the attractiveness
of an area
• more sustainable tourist activities
• aim for excellence and customer satisfaction
 Sustainable-oriented
tourist policies
3Tourism in universities
How do university courses
incorporate these new guidelines ?
University Tourist Diploma
Courses
• General training  service planning
• Specific training  service delivery
3Tourism in universities
Example of a Master’s Course:
PROMOTING HERITAGE & ENVIRONMENT,
MANAGING LAND & RESORTS IN MOUNTAIN AERAS
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Gap University - France
Objectives : 5 major subjects
Environnement
Land planning
Sport and leisure activities
Management Systems
Sustainable tourism
Gap
3Tourism in universities
b) Sustainable tourism
applied to event tourism
• on the Tour de France
• 2006 Winter Olympics in Turin
• Ice hockey Internationals
• Downhill skiing inter-university
championships
• Rock-climbing and white water competitions
• Mountain-bike competitions