Transcript Document

Alpine Pearls
A Network Promoting Environmentally Friendly Holidays
Dagmar Lund-Durlacher, Anja Hergesell, Karmen Mentil
International Cases in Sustainable Travel
& Tourism & Lund-Durlacher (Eds) International Cases in Sustainable Travel & Tourism
© Benckendorff
Learning Outcomes
After completing this case study, learners should be able to:
1. understand the role of sustainable transportation in the provision of
the tourism product;
2. identify stakeholders and their role in delivering a sustainable tourist
experience;
3. analyse opportunities and challenges, and develop strategies to
involve stakeholders for sustainable tourism development;
4. recognise challenges and barriers to successful stakeholder
management; and
5. explain the role of communication in successful stakeholder
management.
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Background
O Winner of the 2011 WTTC Tourism For Tomorrow Awards in
“Destination Stewardship”
O International network with 28 members in 6 countries of
the European Alps
O Established on 29 January 2006 with 17 founding members
O Aim: promoting and encouraging the development of
environmentally friendly holiday offers with particular focus
on environmentally friendly transport and fun mobility
solutions
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Member Destinations
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Alpine Pearls Stakeholders
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Arosa
Bad Reichenhall
Berchtesgaden
Bled
Chamois*
Cogne*
Deutschnofen
Forni di Sopra
Hinterstoder
Interlaken*
Karneid-Steinegg
Les Gets*
Mallnitz
Moena*
Moos im Passeier
Neukirchen
Pralognan*
Ratschings
Sauris
Tiers
Valdidentro
Villnöß
Welschnofen
Werfenweng
Thousands
Arrivals & Overnights
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
tourist arrivals
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Organisational Chart
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Study Questions
1.
2.
3.
4.
5.
Visit the website http://www.alpine-pearls.com/en/holiday-offers.html, choose 2-3 of
the holiday packages on offer by clicking on the respective photo and discuss their
environmental friendliness considering the mobility aspects discussed in the case study
and drawing on the criteria listed in the appendix.
Identify the stakeholders of Alpine Pearls (internal and external) and describe their role
in producing/delivering the tourist product/tourist experience.
How does Alpine Pearls involve stakeholders for sustainable tourism development in
their member destinations? What problems could be encountered in this process?
Consider differences in size, geographic spread and type of membership.
Describe the communication between the stakeholders (intern, external). What are the
challenges to effective communication?
Discuss the challenges encountered by Alpine Pearls and its internal stakeholders. Form
groups and develop ideas of how to address these challenges.
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