Transcript 4 Welcome Campaign_SATourism

MANDATE AND KEY
STRATEGIC OBJECTIVES
The mandate of
SA Tourism is ...
... through six
key objectives ...
Sustainable GDP
growth
Increase in
tourist volume
Improved
geographic spread
... by acting in a
focused way to...
Understand
the market
Sustainable
job creation
Increase in
tourist spend
Redistribution and
transformation
Increase in
length of stay
Improved
seasonality patterns
Choose
attractive
segments
Facilitate the
Facilitate the
removal of obstacles
product platform
Promoting
transformation
Market the
destination
Monitor and learn
from tourist experiences
MARKETS DEFINED
2014-2016
CORE MARKETS
• Angola
• Mozambique
• Kenya
• Nigeria
• Domestic
(South Africa)
• USA
• Australia
• France
• Germany
• Netherlands
• UK
• Tanzania
• Brazil
• China
(incl. Hong Kong)
• India
WATCH-LIST
MARKETS
• Malawi
• Swaziland
• Ethiopia
• Argentina
• New Zealand
• Austria
• Denmark
• Belgium
• Norway
• Sweden
• Finland
• Turkey
• Spain
TACTICAL
MARKETS
• Namibia
• Zambia
• UAE
• Switzerland
• Singapore
STRATEGIC
IMPORTANCE
• Egypt
• Israel
• Saudi Arabia
• Morocco
• Tunisia
• Malaysia
INVESTMENT
MARKETS
• DRC
• Lesotho
• Canada
• Zimbabwe
• Japan
• Botswana
• Ghana
• Uganda
• South Korea
• Italy
• Russia
Welcome is a South African Tourism initiative
that aims to create and sustain engagement,
information sharing and education with
industry stakeholders
The Welcome initiative is for all members of the
tourism industry, from seasoned tourism business
owners to start-ups
WEBSITE
Southafrica.net/welcome
GET TO KNOW YOUR TOURIST
Mandarin Hotel Directory
TOOLKITS
Mandarin Hotel Directory
Welcome letter’s in
German, Dutch and
Italian
Online banners
SOCIAL MEDIA
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