Transcript Marketing and Tourism

Marketing
and Tourism
CGG3o1
Lester B Pearson
What is marketing?
• Marketing is about anticipating
and identifying the wants and
needs of a target market of
consumers, then satisfying
those needs in order to make a
profit
Marketing 4 P’s
Theory
• Planning
• Pricing
• Promoting
• Placing
Planning
• Identify the needs and
interest of tourism
consumers
• Can do this through
surveys or by looking
at tourism trends
Pricing
•Developing quality tourism
experience (destinations or
travel packages) that a
consumer will consider being
at a fair price
•The customer perceived
value for the product.
Value = Benefits / Cost
Promoting
• Informing the market about
the tourism products
(advertising)
http://www.youtube.com/user/NewfoundlandLabrador?v=RpShYvI84JI
Placing
• Refers to convenient for
tourism consumers to
find out about the
tourism product,
purchase the tourism
package and getting to
the tourism destination.
• Travel agent  travel
website
When Marketing a
Destination:
1. Knowing your
target market
• Classifying customers
according to socio-economic
status, lifestyle, family
circumstances, gender and so
on
2. Shaping Tourist’s
Wants
• Making people want to
travel to your destination
• Choose your destination
over others
• Increase people’s
willingness to travel
3. Packaging Tourism
• Packages are
combinations of
transportation,
accommodation, meals
and activities
• Designed to fit specific
target markets (ex. seniors,
family, luxury or youth)
4. Know about
Distance
• Time and distance is
important to consider
when promoting a tourism
location
•The further away the travel destination
is (ex. New Zealand) the more likelihood
tourist may be drawn to a destination
that is closer to them with similar aspects
(ex. British Columbia)