Transcript The City of Cape Town`s Role in Creating a Better Life for All

CITY OF CAPE TOWN’S TOURISM MANDATE
Presentation to:
Select Committee: Trade & International Relations
08 July 2009
Alderman Felicity Purchase Mayco Member:
Economic Development & Tourism
LOCAL AUTHORITY MANDATE
Under the Constitution, Act 108 of 1996, municipalities must
now lead, manage and plan for development.
Local government is perceived to be the agent of change
and the vehicle for development at a local level.
Local authorities have the responsibility to exercise this
developmental mandate across all functions delivered at
local level – including the development and marketing of
the tourism sector.
The delivery of corrective and supportive interventions
that will facilitate transformation will be delivered at a local
level.
PROVINCIAL LEGISLATION
Western Cape Tourism Act, 2004:
To provide for the establishment of the Destination
Marketing Organisation
To provide for its composition, powers and
functions
To provide for the promotion of tourism and the
related economic development of the Western
Cape
City & CTRU relationship
Tourism Act 2004 establishes the DMO without infringing on
the rights of municipalities regarding local tourism…
3 year SLA with CTRU (ending 30 June 2008) & city
1 year’s notice given in June 2007 that SLA won’t be renewed
Provincial government was requested to address the
following issues during the year of notice:
Clarify confusion on destination development mandate
Increase City representation on CTRU board
Strengthen legislation to ensure board members have the
capacity to deliver on CTRU’s mandate
Current state
CTT mandated to deliver destination marketing & visitor
services for the City in terms of Sec.78 of Municipal Systems
Act 2000
2009/2010 budget approved to fund the delivery of these
functions by CTT in preparations of SWC 2010
Joint marketing initiatives planned, executed & co-funded
(CTRU & CTT)
International best practise model of city destination marketing
being sought
City of Cape Town Partnerships &
stakeholders
PGWC: Promote & develop tourism in Western Cape
SA Tourism: Promote South Africa internationally
CTRU: Destination Marketing for the Province
CTT: Visitor Services & Destination Marketing for Cape Town
Industry: Private sector driven tourism
Communities: Community based tourism
Other governmental bodies: Collaborative initiatives
THANK YOU
Let us work together
for a better city