Transcript Good practices identified during the study visit in

Interregional Conference
7th of February 2012
Gozo, Malta
7 partners, 7 countries
1. Regional Committee for Tourism Development of Auvergne (France), lead
partner
2. Shannon Development (Ireland)
3. South Transdanubian Regional Development Agency (Hungary)
4. Provincial government of Valladolid (Spain)
5. City of Lahti (Finland)
6. Ministry for Gozo (Malta)
7. Regional Development Agency Mura Ltd. (Slovenia)
Main issue addressed by the project
A need and a will to develop the regional economy
thanks to the creation of tourist companies
How to increase the attractiveness of rural regions
regarding eco friendly tourist investors?
Different aspects of the problematic
5 main issues to deal with:
• Economic development of the rural areas
• Environment protection
• Modernization of the tourist positioning of the
regions involved in the project
• Improvement of the tourist supply marketing
• Creation of a new way of consuming “green”
tourism.
Methodology of the project
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Identification of good practices at the public policy
level
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Exchange and dissemination of those good
practices
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Improvement of the public policies dedicated to
tourist development
Project time plan
1. Analysis of the public policies in the partner regions: Second
semester 2010 and first semester 2011
2. Exchanges between partners (study visits, technical
meetings): Second semester 2010 and first semester 2011
3. Regional meetings with tourist actors and investors: Second
semester 2011
4. Publication of a “recommendations book”: First semester
2012
5. End of the project: December 2012
Good practices identified during the
study visit in Valladolid (Spain)
Paradores: State owned accommodation company
Tourism policy instrument which projects the image of modernity and
quality of our tourism abroad and which contributes to the territorial
integration, to the recovery and maintenance of Historical and Artistic
Heritage and to the conservation and enjoyment of natural areas, all
the while functioning as a driving force behind the set of revitalising
actions in areas with reduced tourism or economic activity
http://www.parador.es/en
Good practices identified during the
study visit in Valladolid (Spain)
Finca Matallana tourist center
• A multidisciplinary visitors center dedicated to heritage,
agriculture, lanscape…
• Various “profit centers”: top quality restaurant, school
tourism facilities (dormitories, dedicated restaurant…)
http://www.diputaciondev
alladolid.es/turismo/centro
sturisticos/7/matallana
Good practices identified during the
study visit in Pécs region (Hungary)
Rules for investment orientation in Villány
• Context: High investment pressure and/or high land
pressure
• Objective: protecting the local economy against mass
investment
• Solution: 25 bedrooms maximum per accommodation
Good practices identified during the
study visit in Pécs (Hungary)
Niche markets targetting: Tógazda Hunting Lodge
• Specific facilities: hunters entrance and dressing room
• Specific safari activities
• Wellness offer
http://togazdasafari.hu/en
Good practices identified during the
study visit in Lahti (Finland)
Energy Efficiency Agreement
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Long term agreement on a voluntary basis
Signed between Ministry for Economy and businesses
Objective: enhancing energy efficiency
Public subsidies: 40 % of the cost of an energy analysis and 30 %
for investments that improve energy efficiency
• Commitment: to make its energy use more efficient when ever
possible and to report it's development on a regular basis (once
a year)
Good practices identified during the
study visit in Lahti (Finland)
Carbon footprint policy
• Model for lowering carbon foot print of accommodation
businesses
• Created with the help of pilot accommodation businesses
• Includes a carbon foot print calculation for the pilot
businesses, and the creation of an environmental
handbook for tourism businesses.
Good practices identified during the
study visit in the Burren (Ireland)
Investors attraction – Doonbeg project
• Located on Shannon Regions West Coast Single largest tourism development ever
established in the West of Ireland
• Developed Owned & operated by US
based Kiawah Development Partners of
South Carolina (investment ≈ 100 million €)
• Greg Norman designed 18 hole links
championship golf course developed with
positive environmental outcome in sensitive
area
• 5 Star Doonbeg Lodge complex - 75 luxury
suites and cottages (218 bedrooms),
Hospitality Marquee, Golf Clubhouse, Health
Spa.
Good practices identified during the
study visit in the Burren (Ireland)
The Burren Ecotourism Network
• 18 tourism businesses
• Rigorous training and assessment programme
• Committed to local produce, conservation and the community,
as well as to continuing high standards in sustainability
• “Ecotourism destination” certification (only 2 in Ireland)
Good practices identified during the
study visit in Slovenia
The rural tourist clusters: example of Amon Estate
• Eco-golf + restaurant + accommodation + winery
• Various profit centers + more attractive
http://amon.si/
Good practices identified during the
study visit in Slovenia
Eco-approach in Bled camp site (Sava Hotels and
Resorts)
• Green team among employees, benchmarking trips
• Environmental policy: 10% discount if the customers do not use
their car during their stay
• Innovative “glamping” concept
http://www.camping-bled.com/
Good practices identified during the
study visit in Auvergne (France)
Example of successful public/private partnership:
Lac du Pêcher Ecolodge
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Fragile nature area / environmental approach
Building renovated by the public authority
60 years long emphyteutic lease (rights of tenant = owner’s rights)
Accommodation furbished by the tenant
http://www.instantsabsolu.com/english/index.html
Good practices identified during the
study visit in Auvergne (France)
Nattitude: an integrated strategy
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The approach, in order to gather existing accommodations
The programme, created to influence accommodation creations or refurbishments
The public subsidies dedicated to the investments support
Many policy tools: frame of reference, tests, list of ideas, technical meetings, study
visits, project calls, regional technical group, promotion plan, press relations, Website,
movies etc.
http://www.auvergnetourism.com/nattitude/~~~~~~~/offrestouristi
ques-49-2.html
Good practices identified during the
study visit in Gozo (Malta)
• Agri Environmental RDI Centre
• Ancillary Services for Self-Catering Accommodation
• ECO-Certification (Gozo)
• Eco-Gozo
Interregional Conference
7th of February 2012
Gozo, Malta