Transcript Serbian – Bosnian Spa Adventure

EUROCHAMBRES
“PARTNERS FOR INVESTMENT
PROMOTION”
PARTNERSHIP II
Serbian – Bosnian
Spa Adventure
REGIONALNA PRIVREDNA
KOMORA LESKOVAC
Serbian – Bosnian
Spa Adventure
West Balkan Partners
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CCI Kikinda, Srb
PK USK Bihac, BiH
CCI Leskovac, Srb
CCI Pančevo, Srb
CCI Zaječar, Srb
CCI Zrenjanin, Srb
REGIONALNA PRIVREDNA
KOMORA LESKOVAC
EU Partners
• Promofirenze, Firenze
Italy
• SOPK Trenčin,
Slovakia
Project ideas
• The objective of the project is establishing
cooperation, raising the existing tourism
offer to higher level and creating investment
opportunities in tourism in the partners areas in
Serbia and in Bosnia and Herzegovina
• The main focus will be on SPA tourism offer to
be enhanced and promoted as thermal-wellness
tourism, as well as other new tourist sectors
All regions have strong tourism potential:
• Rural, manifestation, spa and wellness tourism
• Potentials for aqua parks in Banat and Tisa Area
(Serbia)
• Mountain and fishing-rafting tourism on the Una
River in Bihac and Unsko-Sanski canton
(Bosnia).
FDI in North Banat and Tisa Area
300.000.000 € have been invested in Serbia,
Including local investments between 2002 and 2008
Structure of investments by countries
Slovenia
Austria
Domestic
Japan
Italy
USA
France
Croatia
Germany
Israel
Investment opportunities in CCI Kikinda spa tourism
New programs mean new philosophy for development of
wellness tourism. Kanjiza Spa (Banja Kanjiza) have a plan
for aqua park with Municipality of Kanjiza. Aqua park could
be part of existence spa centere with hotels: Kanjiza Spa,
Aqua marin and Lupus. More than 50 % tourists are now
financing by Serbian Health Found and it isn’t enough
profitable, the target will be changed in wellness costumers.
The building of Aqua Park with sports and kids play grounds
could be coast about 5,5 million euros, it will be chance
for all tourism in North Banat and Potisje Area
Tourism Development Plan for Jablanica and
Pcinja Districts
The Tourism Strategy surveyed the anticipated hotel investment up
to 2015 and concluded that 70% of hotels planned to invest. The
largest proportion (80%) was from the South East region with
Belgrade coming a close second (79%). In the South East 63%
of hotels were looking to rebuild their Structures. Average
investment per hotel was estimated to be € 1, 4 million
over ten years or € 13,800 per room. As a general rule hotel
managers intended to improve the category of rooms or
increase the capacity, but not change the market positioning.
Most investment (75%) was planned by 2008.
Vlasina Lake was outlined as a key investment project as
well the rehabilitation of existing SPAs.
FDI Stocks in Bosnia Herzegovina
•Central Bank (CBBH) introduced in
2004 regular quarterly and annual
surveys of foreign investment in the
country.
•As reflected in these data, the long
tradition and international reputation
of BiH manufacturing companies has
played
an
important
role
in
encouraging the interest of foreign
investors.
•While the banking sector, which has
been completely reformed, has proved
especially attractive to investors
seeking new market opportunities.
FDI Stocks by Country,
May 1994 - December 2007
FDI Stocks by
Sectors,
May 1994 - Dec 2007
PROJECT DEVELOPMENT
1. SWOT ANALYSIS
2. MAIN ACTIVITIES AND TIME-FRAME
3. EXPECTED RESULTS
4. PROJECT PROMOTION AND VISIBILITY
SWOT ANALYSIS OF INVOLVED SERBIAN & BOSNIAN
REGIONS
• STRENGTH
•Strong natural potential (spas, nature)
•Existing tradition of providing services to certain foreign clients (from Germany,
Slovakia etc.)
•Available human potential after undergoing restructuralisation of industry
•Tradition of fairs
• WEAKNESS
•Old existing infrastructure
•Missing global mapping and targeting of tourist offer
•Deficit of infrastructure and transports for new kind of services
•Not legislative environment for privatisation in spa area
•Undeveloped private sector in field of services for tourism
•Lack of knowledge’s and practices in new tourism management
•Underfinanced sector
•Not available tourist attraction of new character (adrenaline sports,…)
SWOT ANALYSIS OF INVOLVED SERBIAN & BOSNIAN
REGIONS
• OPPORTUNITIES
•Increscent of number of visitors through promotion in new countries (Slovakia,
Italy)
•increase of attractiveness thorough modernisation of existing facilities
•new sort of clients by applying modern practices of marketing (like clients from
Islamic countries)
•introduction of national system for FDI attraction (incentives, rule of law,
transparency)
•Pro active role of the involved Chambers of commerce as mediator for regional
governments, municipalities and private sector (home as represent of demand side)
and financial sector abroad ( as represent at offer side)
•Start up partnerships activities
• THREATS
•Lack of will for transformation of existing ownership relation (privatisation, PPP…)
•Long global crisis decrease interest for investing, travailing,
•Low income level of native population not interested in paying for tourist services .
•Not stabile political and social environment
The project will go through 4 main strategic lines:
1. Institutional network strengthen implementation and
sensibilization of the involved territory
2. Rating of the Territory, market research and
identification of priority market potential
3. Training activities service addressed to specialized staff
that will be in charge to manage, promote and develop
the sector
4. Tourist destination promotion, investments research and
assistance through different channels
ACTIVITIES
1. Institutional network strengthen implementation and
sensibilization of the involved territory (15 Nov – 15 Jan)
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Project concept realization and strategies comparison
E-mail Exchange with all partners
Action Plan Redaction
Budget proposal and supervision
Co-ordination and organization of Inception Visit in Kikinda
24-25 November - Inception visit and two days round table in
Kikinda among all partners
• 26-30 November 2008 - Follow-up Inception Visit and presentation
of the project to Eurochambres
• 4-5 December 2008 Kick Off meeting and project presentation
ACTIVITIES
2. Rating of the Territory, market research and
identification of priority market potential (15 Dec – 15
Feb)
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Inventory of tourist associations
Inventory of tourist potential attraction
Inventory of existing structures
Inventory of potential investment opportunities (according to
natural surrounding)
• Inventory of public incentives and grants
• Inspection visit to best Serbian and Bosnian tourist structure by the
staff of Promofirenze and Trencin, in order to understand and
evaluate real needs and potential, and thus strengthen relationships
and networking strategy. Promofirenze will dedicate attention to
SPA realities, Trencin to the sportive and mountain tourism offer
ACTIVITIES
3. Training activities service addressed to specialized staff
that will be in charge to manage, promote and develop the
sector (15 Feb – 15 Sept)
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Organization of the material for expertise seminars following needs of Western
Balkan staff involved
Invitation of local Italian and Slovakian personalities representing remarkable
experiences in tourist sectors
Organization of inspection visit to selected Italian and Slovakian tourist
structures
1st Performing Study Seminar and Visit in Florence (March 2009) – mainly
focused on SPA and agro - rural tourism;
2nd Performing Study Seminar and Visit in Trencin Region (May-June
2009) – mainly focused on sports tourism, mountain tourism);
3rd Seminar in Bihac (3rd – 6th Sept 2009) during the jointly participation to
ECO-Fair
ACTIVITIES
4. Tourist destination promotion, investments research and
assistance through different channels (June ‘09 – Sept ‘09)
• Capacity building transfer and assistance for promotional material
concept and realization ( Serbian and English version)
• Selection and organization of the tourist offer to be promoted
• Promotional printed material realization
• Implementation of Chambers of Commerce Web Sites
• Presentation and dissemination of the promotional offer
• Selection of fairs and events to participate jointly (ECO-Fair in Bihach –
3/6 Sept2009)
• Market
promotion through Italian and Slovakian Chamber of
Commerce main promotional channels
EXPECTED RESULTS
1. Support the main strategy of the project through the creation of an
institutional
network,
economical
connections,
information
exchange, rational, global and homogeneous tourist offer promotion.
2. Inventory of tourist associations and agencies, attractions and
accommodations, tourist flows analysis, destination target analysis, tourist
trends study, structures classification, quality standard definition, as well as
new promotional plan and project presentation and involvement of public
and private bodies, and tourist structures.
3. Capacity building and know how transfer, expert staff creation,
tourist strategy benchmarking, acquisition of new active role for the
Chamber of Commerce in tourism management, promotion and long
term vision and planning.
4. Creation and dissemination of global and homogeneous promotional
material related to Western Balkan best tourist offer, English version
of all promotional material realization.
PROJECT PROMOTION AND VISIBILITY
NETWORKING
STRATEGY
SERBIAN
BOSNIAN
SPA
ADVENTURE
PROMOTION
THROUGH ITALIAN
AND SLOVAKIAN CCI
PROMOTIONAL
PRINTED
MATERIAL
THANK YOU!
•Promofirenze – Special Agency of the Chamber of Commerce of Florence
Via Castello D’Altafronte, 11 – 50122 Florence – Italy
Ms. Carlotta Viviani ([email protected] – Ph. +39 055 2671632)
•Kikinda Regional CCI and Serbian partners ( CCI Zrenjanin, Pancevo, Zajecar,
Leskovac) Mr. Sasa Tanackov ([email protected] – Ph. +381 23021080)
•Chamber of Economy of Una Sana Canton, Bihac
Mr. Nihad Susnjar ([email protected] - Ph. +387 37227762)
REGIONALNA PRIVREDNA
KOMORA LESKOVAC