Transcript 1) A Real Inbound Marketing Plan

Welcome!
#HamHUG
Let’s Grow.
Inbound Marketing
Best Practices
for 2015
Doing without
Deciding
Grab and go (trial)
Me-centric
Outbound tactics on the Internet
Likely to fail
2015
A Real Inbound
Marketing Plan
Examine why.
Realistic look at intricacy
& timeline.
Mini goals.
No skipping!
Set it and
Forget it
Inbound as Automation /
Efficiency
Automation tools as efficiency instead of enhancement.
• Setting things on autopilot, turning them on and
forgetting them
• Too much rubber stamping (faster/easier)
• Ignoring variables
• Outbound leakage
• Oversimplification
2015
Enhancement
Automation
“ Your success in inbound
marketing is more about the width
of your brain than the width of
”
your wallet.
~Brian Halligan, CEO & Founder, HubSpot.
•
Automation for marketing personas
•
Delegation and oversight of marketing tasks
•
Planning ahead
•
Sipping from the fire hose without getting soaked
Lone Wolf
Marketing
2015
It takes a
Village
Hung up on
Keywords
SEO is no longer what you
think it is.
Experts have re-defined it.
(Moz.com)
Job openings for SEO
professionals
2015
Optimization &
Personalization
2015 Total Optimization
Not limited to search engine
optimization
Build everything around
marketing personas.
The brick and mortar experience
on the web.
Show and Tell
Inbound Marketing Best Practices for 2015
1) A Real Inbound Marketing
Plan
3) It Takes a Village to Raise A
Customer
•
Why you chose inbound
•Inbound is a team effort – companywide.
•
True view of intricacy & a timeline.
•
Set mini goals for the steps involved.
•
No skipping over steps.
2) Enhancement Automation
•
Automation to serve personas
•
Delegation and oversight of marketing
tasks
•
For planning ahead
•
Managing large volume of details
4) Optimization & Personalization
2015 Total Optimization
•Not limited to search engine optimization
•Build everything around marketing
personas.
•The brick and mortar experience on the
web.
Questions?
More Hugs
2015 HUG Meeting Dates
Q1 March 5th, 5:30p
Q2 June 18th, 5:30p
Q3 September 24th, 5:30p
Q4 December 3, 5:30p
Virtual Hugs & Staying Connected
Visit the website to connect
www.birmingham.hubspotusergroups.c
om
•Register for Upcoming Events
•Virtual events coming for 2015
•Help wanted!
•Inbound.org – details on website
•How-to and help coming to the blog
Thank You
twitter.com/BirminghamHug
facebook.com/birminghamhug