Transcript 24x7Social-Inbound-Presentation

24x7Social Presents:
Winning with
Inbound Marketing
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The Value of Inbound Marketing
Companies that excel at utilizing In-Bound
Marketing generate 50% more sales ready
leads at 33% lower cost
From Hubspot.com
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Marketing That Your
Prospects Will Love!
Inbound marketing centered on your hub
Your Website
Your Hub
< Blogging: We create and deliver great content
< Social Media: Engage prospects and convert
< Calls-to-Action: Personal offers for each visitor
< Landing pages: Capturing the Lead
< Lead Management: Centralize your marketing
< Email Marketing: Nurturing until lead maturity
< Marketing Automation: A better way to nurture
your leads – if this, then that
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Meeting Prospects Expectations
< Your prospect wants to be familiar with
you and your company
< Must perceive that you and your company
to be expert in your field
< Must believe that your company
understand their specific issues and can
solve them
< Likes and respects your company enough
to want to buy from you
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However, Many Prospects are
Squandered
Why?
50% of prospects are qualified but not yet
ready to buy; only 25% of leads are
legitimate and should advance to sales
From Hubspot.com
Most leads that are not ready to
buy are often thrown away
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Follow, Trust, Engage, Offer
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The Traditional Model of Marketing
Stimulus
The Face-to-Face
(Advertising
Purchase Moment
Direct Mail
Cold Calling)
In-store
Out-Bound
Marketing
Ownership
Experience
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The New Model of Marketing
Inbound
Marketing
Stimulus
(Advertising)
Nurturing
Building Trust
Adding Value
Engagement
Interaction
Offer
The Face-toFace
Ownership
Purchase
Moment
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Outbound vs Inbound
Pull
vs.
Push
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Inbound Marketing Methodology
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< Get Found
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< Convert
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Create
Optimize
Promote
Visitors to Leads (via Landing Pages &
Blogs)
Convert More Leads to Customers
< Analyze & Repeat
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Getting Found
1.Create Remarkable Content
Blogs, web pages, videos, photos, webinars,
white-papers - useful, interesting, thoughtprovoking & entertaining content
2.Create Content Consistently
Quantity helps – more to be found
Creates a habit – great content is in demand
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Optimize Your Remarkable
Content
< On-Page SEO (keywords, titles)
25% of how you rank in search engines
< Off-Page SEO (the process of building
links & getting other sites to link to your
site)
75% of how you rank in search engines.
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Promote Your Remarkable
Content
Promote via Social Media
Great content gets shared
Build on your relationships
Give back – it's the Golden Rule
Promote via Paid Search (PPC)
Nurture Your Marketing Database (Email)
You want them to “raise their hand”
Leverage Traditional Channels
Press releases etc.
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Converting More Visitors Into
Leads & Customers
We create compelling "calls to action"
Our Landing Pages
Create offers that convert to leads
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Develop lead intelligence
Nurture the lead
Deliver the right content at the right time
Focus on the hottest leads!
Convert more leads into customers
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The Importance of
Calls to Action
< Calls-to-action can help you learn more
about your leads’ interests. what they click
on indicates what they want to learn more
about
< Provides valuable information to your
sales team, and it also helps you
understand which types of content to use
in future nurturing efforts
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We Use Lead Magnets
to Build Value
#1: Your Free Reports, White Papers and EBooks
#2: Product Demonstrations (videos)
#3: Product Samples
#4: Social Media - building enthusiasm
#5: Blogs that offer education and tips
#6: Special events – live or online
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What is Lead Nurturing?
(Lead Nurture) is communicating consistent
and meaningful touches with viable
prospects regardless of their timing to buy
From customers:
“How you sell me is how you will serve
me."
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The Importance of Social Media
Social media is a component of Inbound
Marketing
< We give people the chance to share your
offer with their network.
< We make sure your emails are optimized with
social media following links/icons
< We let people choose whether they want to
follow you on Facebook – it's a good sign if
they do!
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Nurturing thru Engagement
Social Media, Adding Value, Education
Email, Blog, or Social
Media Engagement
Landing Page
Captivating
Headline
Headline
Body
Relevant Info
Call to action
(CTA)
Call to action
(CTA)
Send to Sales
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How a Campaign Is Planned
We set up the game plan < Goals
Generate new leads? Re-awaken old
leads? Increase lead quality?
< Define your buyer types and segment
< Define how we build value.
Which magnets to use??
< Set up a time-line
< Measure and improve
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We Track Everything!
< Click-thru-rate
< Number of new leads
< Which offers convert best
< Conversion rates
< Unsubscribe rate
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Ready to get started?
Let's create marketing that people will love!
Contact us at: 24x7Social.com/contact
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