Transcript Inbound Marketing Specialist at Savvy Panda

Partner Product
Workshops
Thursdays, 2pm EST
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While you are waiting…
• Where is everyone calling in from today?
– Go ahead and let me know in the chat/question
window!
– (Remember that this is a webinar – the only way that I can
communicate with you all is through the Question/Chat box, so
don’t be shy!)
MAC
PC
Agenda
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Inbound Marketing Overview
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Recognition
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Training
4
Program Announcements/Calendar
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Attitude/Final Thought
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Partner Success Workshop Vision
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Why Are We Here?
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What Are Our Goals?
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Who Will We Hear From?
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How Should You Contribute?
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Where Are We Heading?
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OUR VAR
PANEL OF
COACHES
The Inbound
Marketing
Overview
VAR Inbound
Marketing
Success Story
The Murphy Agency
www.themurphyagency.com
John Murphy: President
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HubSpotter Since June 30
Number of HubSpotter Powered Clients:
Getting There / 3 opportunities to pursue
Success: 454 views, 7 leads in July
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• Located in Cleveland/Akron Ohio, we are moving away from print
production and traditional marketing to Inbound Marketing.
• What is Inbound Marketing?
– why is Inbound Marketing necessary to be successful in
business today?
• What is HubSpot?
– How does HubSpot help your customers do inbound marketing
more effectively?
• How does having an agency partner add value to your HubSpot
experience?
– Training in using the software and learning the methodology
– We can help customize HubSpot ToFu content and produce
other graphics for their site
– Content creation!
• How do you help your customers succeed with HubSpot?
• How does it ensure long-term, sustainable success with Inbound
Marketing
The Murphy Agency G P C T
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Goals For HubSpot:
Double revenue in 18 months. Get 6 clients on retainers.
Hire more people.
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Plan/Strategy:
Add Inbound Marketing as a channel for leads/conversions. Continue
with other marketing strategies: public speaking, networking, referrals,
targeted DM and advertising.
Challenges You Faced Before HubSpot
No way to measure client success. Can’t create landing pages,
CTAs, emails easily. No way to integrate social media.
Timeline
1-2 retainer clients by EOY – then add one per quarter
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Dashboard shows what you’ve been
working on lately. There is a direct
relationship between your inbound
marketing activity and the results you see
in terms of page views, conversions, etc.
The Murphy Agency Favorite HubSpot Resources
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Personal Coaching during Onboarding
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Online Training Resources
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HubSpot-related LinkedIn Groups
Specific Sales Methodology Training
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Personal Coaching during Onboarding
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•••••••
Online Training Resources
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HubSpot-related LinkedIn Groups
LinkedIn Resources: Groups for VARs to Join –
Lots of good information gets shared here.
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HubSpot-related LinkedIn Groups
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Best LinkedIn Group to monitor when onboarding!
Specific Sales Methodology Training
Having a proven sales process handed to you is huge!
I created binders for the slides I downloaded to act as study guides.
I keep the sales methodology posted nearby as a reminder.
(The ugly wallpaper was the landlord’s idea! Don’t blame me.)
Check Us Out: www.themurphyagency.com
How We Increased Our Leads by
400% and You Can Too!
Luke Summerfield
The Inbound Marketing Specialist Savvy Panda
Nice to Meet You!
My name is Luke Summerfield
Inbound Marketing Specialist at Savvy Panda
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9 years in Internet Marketing
Hubspot Certified VAR
Google Analytics/Adwords Certified
SEO, Social Media, Email & Mobile
Purple Belt in Jiu Jitsu & Brown Belt in Judo
Savvy What? … Panda?
Savvy Panda
• Joomla! Web Design
• Inbound Marketing
• In Milwaukee, WI.
Ahh, a Point of Pain!
Establish Goals:
1. Generate Targeted Leads
2. Inbound Links
3. Increase Reach
4. Awareness
Planning for Success
How to Enter
• Enter free on our website
• Each Social Network You Follow
Sponsors
• High level Joomla companies
• Large reach
• Already established relationships
Create a Big Prize
• Free Joomla website with on-site SEO
• Mobile Website
• Joomla 2.5 Training Guide
Requirements
• On a Joomla 1.0 – 1.7 Website
• In the USA
(based on target market)
Lead Nurturing
• Contest = TOFU Offer
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Very targeted
• Series of Lead Nurturing
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Needs
Timing
• Goal = Convert on MOFU
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Help qualify leads
Implementation
Implementation
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Contest ran for a month
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Key: Sponsor requirements
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Blogs, social media, newsletters
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Key: Pre-Setup content opportunities
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Pushed out on our networks
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Social media
Email marketing
The Aftermath
Soft-Launch
(timed with sponsors schedule)
DAY 10
Continue into May
Website Traffic
Facebook (day 10)
Total ~ +100
Twitter (day 12)
Total ~ +175
(G+ ~ +50)
PONGO
• Picked a Winner
• Announced with PR
• Follow up emails to
entrées
• Sold services
• Create case study
Key Takeaways:
• Join with strategic partners
• Find content opportunities
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Keep track of metrics
Apply this to any industry
• Your agency can do this!
Your Homework:
We post educational marketing resources, links and content daily:
/SavvyPanda
/GetSavvyPanda
Follow Us
Now!
/SavvyPandaWeb
Have More Questions?
Tweet them to me @SavvyPanda
Or email [email protected]
Thank You!
Luke Summerfield
The Inbound Marketing Specialist Savvy Panda
RECIPE FOR:
Post-Presentation SUCCESS
TIE THE LESSON TO THE EXAMPLE
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Current
Section
Title
WHY THIS
WHOLE
CONCEPT OF THE WEEK MATTERS
2
NEXT STEPS/GOAL FOR YOU TO SUCCESSFULLY APPLY THIS
3
Highlight the current section if using agenda slides as section breaks
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Promotion
[Calendar +
Resources!]
Where We Are. Where Are We
Going.
BOOK OF THE MONTH:
SWITCH
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Chip & Dan
Heath
What looks like a
people problem, is
often a situation
problem
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What looks like
laziness may
actually be
exhaustion
What looks like
resistance, may
actually be a lack of
clarity
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Tools you need to
motivate change
in your
69 &
organization
clients
Let’s Brainstorm
What’s 1 key take
away?
What’s 1 next step?
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Final Thought….