Transcript Oberhausen Nonprofit Marketing

Nonprofit Marketing
with
&
by
Liz Oberhausen
What Do
You See?
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Creates a relationship with their
clients
Clear mission and value
proposition
Utilizes 'radical transparencythe security and comfort of
knowing exactly where your
money goes'
Inspiring, positive message- not
focused on doom and gloom
Partnered with Hubspot to
utilize inbound marketing and
social media
Extensive time spent on quality
marketing materials
“HubSpot all-in-one marketing software helps more than 8,000 companies in
56 countries attract leads and convert them into customers. A pioneer in
inbound marketing, HubSpot aims to help its customers make marketing that
people actually love.”
What Do You
See In
?
What Do You
See In
Personalized, appealing content
 Little to no pestering
 Lets clients come to
The business, for more
interested, relevant
leads
 Seems to utilize social
media effectively
 Convenient and easy
to use for the customer

?
+
=
?
??
In HubSpot's article on Charity:Water's
'revolutionary' techniques, these are the
strategies highlighted:
Dollars to Projects: The Power of Proof
 Captivate an Audience with Video
 Share stories with Instagram
 Partner with like brands such as Tom's and Bonobos
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Sources:
http://www.nonprofitmarketingblog.com/site/
3_ways_to_stand_out_to_your_donors
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http://www.hubspot.com/
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http://www.charitywater.org