Transcript Partner Product Workshops

Partner Product
Workshops
Thursdays, 2pm EST
1
Agenda
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Inbound Marketing Overview
2
Recognition
3
Training
4
Program Announcements/Calendar
5
Attitude/Final Thought
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The Inbound
Marketing
Overview
YOUR COMPANY NAME & location
Company logo
• What do you do (quick 1-2 sentence pitch about the company)
• What is Inbound Marketing?
– why is Inbound Marketing necessary to be successful in
business today?
• What is HubSpot?
– How does HubSpot help your customers do inbound marketing
more effectively?
• How does have an agency partner add value to your HubSpot
experience
– How does it ensure long-term, sustainable success with
Inbound Marketing
• How do you help your customers succeed with HubSpot?
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Who are we? Why are we here?
2
What is inbound marketing?
What is Hubspot?
4
What’s a Hubspot VAR?
HubSpot Methodology
1. Creating content
2. Creating offers and
conversion points
3. Activities to move leads
in to customers
4. Closed loop analytics
HubSpot Software
Let’s jump in:
• High level overview of the tools
• Deeper dive – 3 tools
• Tool 1
• Tool 2
• Tool 3
What is a HubSpot VAR?
Support to Help
You Close Deals
Dedicated Client
On-Boarding
Training
A Proven
Path
Ongoing Training
Collaboration
VAR Inbound
Marketing
Success Story
Shelley Pringle is principal and
founder of Polaris PR Inc.
We’re a hybrid agency that helps
clients build their profile, get found
online and convert leads into
customers.
PolarisPRInc.com
@ShelleyPringle | linkedin.com/shelleypringle
POLARIS PUBLIC RELATIONS
www.polarisprinc.com
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Shelley Pringle: Principal
HubSpotter Since: June 2012
Number of HubSpotter Powered
Clients: Onboarding our first client now
Success with HubSpot: UV +136%;
Visits to contacts +594%
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POLARIS PR’s G P C T
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Goals For HubSpot:
Increase revenue 300% in 18 months; Move from project- to
retainer-based clients (0 in June); Add additional expertise to agency
services
Plan/Strategy:
Use Polaris PR case study to show new clients the benefits of
inbound marketing
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Challenges You Faced Before HubSpot
Behind the times; Difficult to show ROI of traditional PR & social media
Timeline
It’s taking longer than we thought; Difficult to create good content
regularly; Need to leverage online efforts more with offline
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Web visits: + 136%; Visits to Contacts: +594%
Polaris’ Inbound Story
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Securing our first HubSpot customer
HubSpot’s process connected the dots between PR, social media and
the bottom line
This opportunity didn’t knock at the best time—we weren’t yet
certified.
Strategy trumps tactics; Work with your Channel Manager; 1
step ahead of your client is OK
Augment our core services of strategy & content creation
with SEO & PPC
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Big agency thinking. Small agency attitude.
Subscribe to our blog: www.polarisprinc.com/blog
Follow me on Twitter: @shelleypringle
Send me an idea for a guest post (SEO, PPC, other): [email protected]