Transcript Proposal Marketing Catalyst Package

2608 WKenosha #232, Broken Arrow OK 74012
Phone: 918-994-0686
E-mail: [email protected]
Proposal
Marketing Catalyst Package
Prepared for:
Client Name
City, ST
Proposal Issued: 10/15/15
Proposal Valid To: 11/15/15
Client Logo Here
About Us
Most companies have a weak marketing strategy that is poorly
executed. That’s too bad, because...
Marketing drives
We remove the confusion, hassle, and mad stabs in the dark with “what might work”. We take
all of the unconnected, no-synergy, inconsistent marketing/sales attempts (usually created by
someone not specifically trained in the latest world-class marketing approaches) and create a
unified, momentum-building, synergystic, and persuasive marketing plan that will increase sales
When you’re ready
to do marketing
right, We can help.
We’ve worked with businesses and non-profit organizations across nearly every category, and each one has unique needs and
requirements. However, there is one thing that every business does need; a comprehensive marketing plan.
Marketing your business has changed dramatically from a decade ago. It’s a shift from simpler times where doing good work, taking care
of your customers and being smart about your advertising decisions defined your brand and your reputation.
Your digital brand has now become your reputation, and if you don’t own it, your competitors will outpace your hard work with a
good digital marketing strategy. Why? Because your website, Facebook page, Google profile and other digital properties aren’t just an
individual part of a good marketing strategy, they are its foundation. It’s what we call your digital identity, and if designed, managed and
connected properly, you can expect to increase sales and profits way beyond your investment with us.
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Our Services
All of our services begin with a Marketing Health Assessment and
Growth Strategy Determination.
We then work with you to expertly massage this strategy down throughout the entire
marketing campaign using some or all of the services listed below. Our ability to
effectively do this separates us from our competitors.
Design & Creative
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Graphic Design
Logos, T-Shirts, Products
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Advertising Design
Outdoor Billboards, Signage, DirectMail
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Print Design
Magazines, Flyers, Brochures, Business Cards
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WebDesign
Wordpress, CMS,Mobile
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Digital Design
Email,Banner Ads, Apps & Widgets
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Video & Audio Services
Web, Television, Radio, Long format, Animation, Music Compilation
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Creative Development
Visual, Script, Copywriting
Advertising
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Media Management
Budget Management, Reconciliation, Billing
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Advertising Placement
Television, Radio, Outdoor, Print, Social Media, Search, Digital, PPC
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Communications
Public Relations, Media Relations, Social Media Relations
Proposal Marketing Catalyst Package
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Digital Services
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Search Engine Optimization
Local SEO, Keyword Analysis, Link Building, Reporting & Analysis
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Online Reputation Management
Strategy Development and Implementation
3
Content Development
Creative Writing Services, Blogging, Video, Optimization
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Web Development &Integration
Software, Plugins, Cloud Services, Apps, Widgets
Social Media
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Social Profile Optimization
Account Setup, Design, Linking
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Social Content
Strategy, Copywriting, Community Building, Linking
3
Social Monitoring
Direct response, posting
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Social App Development
Promotions, Forms,Shopping
Other Services
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4
Consulting
Technology Advising, Marketing Training, Speaking
The Marketing Catalyst Package
The Marketing Catalyst Package is designed to help your business get more exposure, more traction, and ultimately more
leads. It is for businesses that want long-term growth. It is a complete and comprehensive approach that addresses the most
critical elements of a successful marketing plan, and applies them in a proven, systematic method.
This package is not for businesses that just want a tactical, temporary solution.
Proposal Marketing Catalyst Package
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Marketing Catalyst Package
All of these items are included in your customized marketing package:
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Conduct initial Strategy and Content Planning Meetings – Two sessions to conduct discovery and
research and present initial strategy priorities. Create ideal client personas, competitive landscape
research, core marketing messaging, and positioning.
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Develop keyword content plan – List of key themes that will be the focus of any content and SEO
opportunities.
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Create editorial calendar – Develop content topics spreadsheet for upcoming quarter. To include plan for
lead capture content such as eBook.
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Website development – We specialize in Wordpress website management, development, hosting, security,
and on-page SEO. Your website changes are included with your package (you can maintain your current
host).
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Create Marketing Hourglass - map client journey and determine content plan for stages of know, like,
trust, try, buy, repeat, and refer.
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Write and post blog submissions – Monthly blog posts taken from key content themes, posted to
WordPress and optimized for search engines. Quantity varies based on SEO needs.
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Create influencer list - build journalist, influencer, competition, and customer lists and alerts to include
guest content opportunities and outreach for link building and PR purposes.
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Publish 100 social media updates across Facebook, Twitter and Google+ (for SEO) per month – Hand
crafted posts taken from your content, list of industry influencers and proven engagement tactics to
stimulate social media growth, activity and engagement.
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Create Marketing Kit - suite of marketing materials to be used in sales efforts online and offline.
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Create New Client Kit - suite of materials used to orient new clients.
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Claim, create and submit directory profiles – Discovery and enhance relevant local and industry related
directories and create consistent profiles acrossall.
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Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and
promoting campaigns that help raise directory profiles in search engines.
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Marketing Catalyst Package Details
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Create and integrate robust rating and review web page and process – Develop a process to
aggressively stimulate reviews to Google and other review sites including a review only web page and
process to enhance and support increased reviews.
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Email Marketing - Develop and format concept for monthly email newsletter and follow-up campaign
(varies depending on email serviceprovider).
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Create and manage advertising plan - create plan to increase leads. Project manage the plan. (Expense
for PPC or Ad Spaceadditional)
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Public Relations - Create and distribute one press release per month - draw from content calendar,
promotional calendar and monthly news and events to create and submit press release to news
distribution network.
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Create and manage referral program - develop referral program from Marketing Hourglass work.
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Create and install lead conversion system - develop sales process based on overall marketing strategy.
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Create key metrics dashboard – Creation of a dashboard to monitor growth and improvement in key
indicators such as website traffic, social metrics, reviews, and keyword ranking.
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Monthly status session - once a month meeting to review all projects, adjust plan and report on
performance.
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Conduct quarterly review meeting – Quarterly in person or virtual session to plan upcoming content
themes, adjust and add new tactics.
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Enrollment in marketing training program – Access to complete marketing training system including
video lessons, worksheets, tools and examples for every aspect ofmarketing.
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Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever
changing elements ofmarketing.
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Access to monthly Q and A session – Get your toughest questions answered each month in a live,
group Q and A session.
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Access to small business forum – Join hundreds of like-minded business owners participating in
various Duct Tape Marketing programs. Network and propose your questions in real-time.
Proposal Marketing Catalyst Package
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Custom Search Engine Optimization
More people are online than ever before. If you would like to keep up with consumers
and
your competitors, a strong online presence is a must.
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URL Targeting - We know the importance of building a healthy and natural
link portfolio. Each keyword will be strategically assigned to the most
relevant page(s) to ensure itsgrowth.
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On-Site Optimization – Once the pages are chosen, we will help to
implement on-site changes that will affect both your search engine placement
and click-through rates.
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High Quality Link Building – A majority of our work is focused on off-site
link building. This is essential in building credibility and value for your
website. Each link is strategically placed on industry-specific websites and
surrounded by quality content written by our professional team of writers.
We follow the most current standards to ensure a natural link portfolio and
divide this work throughout a variety of link building actions to build trust
in your website. This can include tasks ranging from directory link building
and social bookmarking to in-depth blog, article submissions, and more.
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Investment
Monthly
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Marketing Catalyst Package
XXXX
2
Custom Search Engine Optimization Package
XXXX
(12 month agreement)
XXXX
Next Steps
Our pricing is valid until November 15th, 2015. To take advantage of this proposal, proceed with the steps
below. Once completed, we’ll contact you to schedule a project launch meeting to make introductions and gather
information before beginning the work.
Accept the proposal
Submit initial payment of $XXXX.
We’re happy to make changes to this project scope at your request at any time, but they may be subject to
additional charges.
Fee Schedule
Deposit is due upon contract acceptance.
Recurring service payments will be billed net-15.
Proposal Marketing Catalyst Package
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Our
Clients
Nothing says success like our clients success. As a testament, we have some of the best clients in the world
and we appreciate their words. They’re why we do what wedo.
“Watrous Media has provided a high level of professional service. They have brought new and
innovative ideas to our marketing plan. Their team has helped raise the visibility of our business
on a national scale and has been an important part of lead generation.”
Charlie Daniels - President, DANIELS & DANIELS CONSTRUCTION
“Watrous Media changed our perspective by listening and making sure what we wanted was
delivered as our end product. Their team was available and would be in touch whenever help
was needed during our email and website transition. The highest compliment I can pay Watrous
Media is that they truly care about our company. We really appreciate a company that cares for us
and is in touch when needed. .”
Craig Blonsky - Owner, PROACTIVE LANDSCAPING
“They know how to get results. Their marketing plans are comprehensive, well thought-out and
well-negotiated, and the attention to detail is second to none. They are willing to go the extra
mile to ensure the product delivered is first class. I have recommended their marketing services
to others before and will continue to do so.”
Michael Lummus - Director of Strategy for Digital Markets TERADATA
“Watrous Media combines the wisdom of a consultant with the tools of a innovative marketing
firm. Our website leads have tripled and more importantly our bottom line has grown
substantially.”
Kneale Ewing- President IMPROVING LIVES COUNSELING SERVICES
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Frequently Asked Questions
Is SEO Really Necessary?
Higher visibility in search engines will drive more traffic to your business and generate more leads. This is key to driving your income and
profitability. Without using our powerful and above-board SEO strategies, you are at the mercy of low page rankings and unable to capture
the majority of leads your better placed competitors are profiting from. Very few search engine users venture beyond the first page. We will
create and manage a SEO campaign that will significantly increase your ranking in search engines. We adhere to Google’s Webmaster
Guidelines to ensure that only “white hat” SEO techniques are used. This includes on-page and off-page optimization tactics, such as
keyword analysis, coding, link building, content blogging, citations, etc. Weekly and monthly reports keep you up to date on trends and
progress.
How Do I Know itWorks?
Watrous Media provides detailed reports on a weekly and monthly basis.
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Google Analytics reports that show how many new and returning visitors have come to your website, as well as how long they
stayed, what pages they visited, how they found you, etc. (Weekly)
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Ranking Reports that show what position you rank on Google, Yahoo, and Bing for our keywords, along with the changes from the
month before. (Monthly)
•Crawl Reports that show changes in domain authority, back links, site errors, etc. (Monthly)
These reports are performed by a verified 3rd party to ensure accuracy.
Why Choose Watrous Media?
You need to focus on the activities you do best. That’s why you want a company like Watrous Media to provide you an integrated
marketing solution that marries the latest tools in technology with world class marketing best-practices tailored for your specific
business model.
We’ll bring the following strengths to our work for you:
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Proven Experience
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Guaranteed Results
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Comprehensive and Integrated Marketing Strategy
Proposal Marketing Catalyst Package
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Acceptance
of Proposal
Company:
Phone:
Adress:
E-mail:
Acceptance of Quote
1
Marketing Catalyst Package
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2
Custom SEOPackage
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Position
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Date
Watrous Media 2608 WKenosha #232 Broken Arrow, OK 74012
Phone: 918-994-0686
E-mail: [email protected]
www.WatrousMedia.com