Transcript SEO - Arabian Travel Market

ABOUT US
GenX eSolutions is a leading provider of IT services and solutions for
Indian and Global companies. We use a client-centric Global Engagement
Model that combines local, senior, on-site resources with the cost, scale,
and quality advantages of off-shore operations.
In every business engagement, we seek the opportunity to build longlasting, strategic relationships. This client-centric focus forms the basis
for how we, as a company, operate and serve our clients. Commitment to
long-term client success empowers every associate to provide value and
flexibility beyond the contract.
Lets Talk About SEO/SMO
and Internet marketing
Let’s Understand The SEO
WHAT IS SEO ?
Search engine optimization
(SEO) is the process of
improving the volume or
quality of traffic to a web site or
a web page (such as a blog,
Social Media) from search
engines via "natural" or un-paid
("organic" or "algorithmic")
search results as opposed to
search engine marketing (SEM)
which deals with paid inclusion.
We treat it as an IT Science with
logical implementation instead of
Hit/trial shot or Art of posting
WHY SEO ?
The #1 way to find new websites
Online is through Search Engines.”
Good
Conversion
rate
“4 out of every 5 Internet users say they
use a Search Engine daily.”
80% of all Search Engine users say they
stop looking for a site after the first 30
results.”
Brand
Impression
Search engine traffic is low and websites
aren’t indexed because they are
generally poorly optimized
 Cost-effective advertising
 Clear and measurable ROI
 Operates under this assumption:
 More (relevant) traffic + Good
Conversions Rate
Relevant
Traffic
More Sales/
Leads
ACTIVITIES RELATED TO SEO
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Market Research
Keyword Research & Analysis
Meta Tags Generation
Web Site Architecture Assessment
Site / Content Optimization
Create Optimized Blogs (mini/micro
site)
Social bookmark
Improve Keyword Ranking
Submit Website in Different Search
Engines
Competitive Analysis
Directory Submissions
Link Popularity Campaign
Site Monitoring & Maintenance
Organic
Position
Others
Pay Per Click, Adwords, Paid Ads
HELPERS IN SEO
Google Adwords helps promoting
business by offering Paid /
Sponsored Listing on google and
number of other Search engines
like Lycos, Netscape, etc ...
PPC
OTHERS
Links Exchange Program
Banner Exchange /
Advertising
Paid Banners
 Promotion through
Newsletter
Print Media
 Pop-up Ads
 Button Ads
 Media Optimization
 Video Optimization
 Presentations
Google Ad Words search are
Search Engine Marketing - distributed across the web
Pay Per Click (PPC)
•Traffic can be tapped
immediately
•One pays only for clicks,
that is, people who
view the page (or site)
•Almost 90% of the search
engine traffic can be tapped
ADWORDS
Social Media Marketing vs SEO
Website &
content
based
Social media marketing is a
term that describes use of
social
networks,
online
communities, blogs, wikis or
any other online collaborative
media for marketing, sales,
public relations and customer
service. Common social media
marketing
tools
include
Twitter, LinkedIn, Facebook,
Orkut, Flickr, Wikipedia and
YouTube.
SEO
SMM
Type of Social Media Marketing
Blogging – Microsites
Twitter (micro-blogging), blogger.com (google)
(website that allows users to reflect, share opinions, and discuss various
topics in the form of an online journal while readers may comment on ...
Social Networking / Bookmarking sites
Facebook, MySpace (MSN), Classmates, Friendster,
Bebo, Orkut, Hi5 LinkedIn, Plaxo, Xing,Del.icio.us, blogmarks,
dogear(Used to promote business between partners eg. CTO
forms)
Photo / Video sites (Free Options)
Flickr (Yahoo’s photo sharing tool), Photo bucket , Picasa,
YouTube(Can be used to promote any event or package.)
SMM
Groups
Google, Yahoo!, etc. (used for sharing content / info between
group members)
How We Do It ?
HOW WE DO IT FOR YOU ?
ANSWERING THE SITUATION
CLIENT
TI Infotech
COMPLATE CYCLE FOR YOUR PROJECT @ T I Infotech
Requirement
Results Live
Gathering
Objective
Tests
GLOBAL
Analysis
Methodology
Deliverables
Scope of Work
Activities
ACTIVITIES IN SEO
Take help of this site http://websiteoptimization.com/services/analyze/
Website Analysis
Total Back
Links
Index
pages
Website Review
Competitor
Analysis
Page Rank
Position In Search
Engines(
Google & Yahoo)
Pre Analysis
Report
Current site
positioning
Pre Analysis
Report
NEXT PHASE
ACTIVITIES IN SEO
OPTIMIZATION
Client’s
Expectation
Reason for
SEO
Keywords In
content
Keyword list
Expansion
Final Hit
keywords
Landing
Page
creation
Clients Goal
& targets
Keyword
List
FROM CLIENT
KEYWORDS
KEYWORDS
CONTENT
WRITING
ACTIVITIES IN SEO
Optimization
Navigation Plan
Links and all page
connect, Use
keywords, Anchor
tags-menu
HTML, Content,
link, scripts, Flash
, language etc
GLOBAL
ON LINE
OPTIMIZATION
Page Content,
tags, Alt Tags,
Meta Tags, Int/Ext
Links, Img tags,
Heades, Titles etc
Updates
Sitemap, XML, Txt,
HTML, Robots,
ROR, RSS Feeds,
Google Analytics,
Web Tools
Additions
ACTIVITIES IN SEO
Posting
Submission
RSS
ARTICLES
DIRECTORY
DISCUSS
FORUM
BLOGS
GLOBAL
OFF LINE
OPTIMIZATION
LINK EXCHANGE/HUB PAGE
Creation
SOCIAL BOOKMARKING
Promotion
LIVE RESULT OF OUR CLIENTS
ADWORDS
KEYWORD
RESULTS
LIVE RESULT OF OUR CLIENTS BY GOOGLE ANALYTICS
Google
Reports
STATS
REPORTS
WORK ON WEBSITES
Client
MONTHLY
LLINK EXCHANGE
DEVELOPMENT
PAGE SPACE SELL
PROGRESS VIA IM/SEO/SMO
SEO Based Design
Development
Content Optimization
Internet Marketing
SEO/ SMO/SMM
Check Our Next slide
IMPLEMENTED / UNIMPLEMENTED
SMO Efforts
PPC
CLIENT WEBSITE
Web Management
SEO
SMO
PPC / Adword
Email Campaign
RESULTS……..
EFFORTS
GLOBAL
Client
WHY us
We
Deliver
Best price-quality relation
Market Compare
Robust technology/Planning
Guarantee the ROI
Business Knowledge
Why us ?
Experience
Market Credibility
Team / Consultants
Client
Focus
Support Team
Long lasting Business Relation
Client satisfaction
Thank You
For more information please visit our website : www.GenXeSolutions.com