Transcript Search Marketing – Organic/Natural (SEO)

Digital Marketing
By Abdul Muizz
Creative Director / Marketing Strategist
www.4mdesigners.com
Design Makes a Difference
What makes a design good?
User-centric
Result-oriented
Call to action
Realistic goals
How to create luvvy-duvvy?
Proper homework
Visual Design & Content Presentation
Short and long terms goals
Win the race
Sketch
Wireframe
Visual
Design
AIDA Marketing
Attention
Interest
Desire
Action
Attention
Attention
Interest
Interest
Desire
Desire
Action
Internet Marketing
Components of Internet Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
www.4mdesigners.com
SEO
SEO vs SEM
Benefits of Internet Marketing
Lets them find you and hire you
Cheaper and effective than traditional medium
Long term
Keeps on growing
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Determining Search Intent
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Determining Search Intent
A Challenge for Both Marketers and Search Engines
• Navigational Queries
– Opportunity
• Pull searchers away from destination.
– Value
• Generally low. Except for established
brands where conversion is very high.
Determining Search Intent
A Challenge for Both Marketers and Search Engines
• Informational Queries
– Opportunity
• Potentially convert to sign up or purchase.
• Attract inbound links
• Receive attention from journalists
– Value
• Informational queries that are focused
on researching commercial products
or services can have high value.
Determining Search Intent
A Challenge for Both Marketers and Search Engines
• Transactional Queries
– Opportunity
• Achieve transaction (financial or other)
• Become a site member
• Signup for gmail/hotmail account
– Value
• Very high
• Last minute searches
Determining Search Intent
Lets look at the sample search intent
Keyword Research
Search Engine Optimization
Success is with two broad factors
Onsite
offsite
SEO
Search Engine Optimization
Success is with two broad factors
First Stages of SEO
Auditing an existing site for SEO
Auditing an existing site for SEO
Usability
Search engine health check
Accessibility/spiderability
URL health check
Duplicate content checks
Keyword health checks
Meta tag review
Content review
Title tag review
Internal linking checks
Page load time
Hosting server check
Code quality
Image alt tags
Keyword Cannibalization
Solution to Keyword Cannibalization?
Solution to Keyword Cannibalization?
Lets look at the relevance
Value of conversion
Keyword: baby clothes
Keyword: unique baby clothes
People searching for “unique baby clothes” are going to be more
valuable conversions.
Lets look at the competition level
You cant just rank for games, golf, cricket overnight – can you?
Figure out the less competitive keywords but with high relevancy to
save your precious time. Time is money.
Keyword: infants, Competition Level: Very High
Keyword: baby clothes, Competition Level: Very High
Keyword: unique baby clothes, Competition Level: Moderate
Keyword: unique baby shower gifts, Competition Level: High
Use: allintitle:”keyword here” to estimate the competition
Keyword balancing act
Lower Popularity/Higher Relevance
Higher Competitiveness/Higher Relevance
Higher Popularity/Lower Competition/Higher Relevance
Thank you