Transcript What is Digital Marketing?

INDEX
1. Digital Marketing
2. Current Scenario
3. Digital Marketing - Platforms
4. Solutions designed to achieve goals through Digital
Marketing
5. Why FrontEnders for Digital Marketing
6. Contact details
What is Digital Marketing?
 Digital marketing is the promotion of products or brands through
electronic media
 It is a process of building and maintaining customer relationship
 Digital marketing is the “future of Healthcare” marketing
Current Scenario
Digital Marketing & Healthcare Industry
Ways in which Digital Marketing can support the
Healthcare Industry?
Consumers are now avid
researchers
• The consumers are no longer satisfied to blindly accept what a
doctor tells them. They prefer doing homework before visiting a
doctor.
Brings Better Decisions with
Better Data
• Data-driven technologies . Data allows physicians to make more
effective and efficient marketing decisions.
Reduces Cost per Patient
Acquisition (CPA)
• Digital marketing consistently reduces total marketing spend and
increases ROI in practically every industry.
Enhances the Patient
Experience
Increases Patient Referrals
Targets Patients with Certain
Conditions
• Digital tracking systems make it simple to send regular appointment
reminders, as well as respond to patient needs
• Digital options make it easy for patients to access and engage
physicians, which increases their satisfaction and frequency of
referral.
• Digital marketing lets physicians target patients in a variety of ways,
including by their condition, gender, age, and zip code
Multi-Channel Digital Marketing
Digital Marketing - Platforms
Digital Marketing
Text Ads
Banner Ads
SEM
Video Ads
Facebook Ads
Twitter Ads
Linked In Ads
SMM
P
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On Page Optimization
SEO
Off Page Optimization
Web Analytics
Facebook
R
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SMO
Google+
Twitter
Linked In
Search Engine Optimization - SEO
Methodology of strategies, techniques and
tactics used to increase the amount of
visitors to a website by obtaining a highranking placement in the search results
page of a search
engine (SERP)
 Google, Bing, Yahoo and other search
engines.
Social Media Optimization - SMO
 Growing your business with social
networks
 Strengthen your brand and boost
visibility
 Generate leads and increase sales.
Search Engine Marketing - SEM
A form of Internet marketing that involves the promotion of websites by increasing their visibility in
search engine results pages (SERPs)
 Cost effective marketing strategy
 Gain potential customers
Benefits of SEM
 Targeted leads
 Grow your business ahead of competition
 Better Return on Investment (ROI)
 Increased brand awareness
 Increased visibility
Search Engine Marketing - SEM
Google Text ads
Google Banner ads
Social Media Marketing - SMM
 Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a
marketing tool.
 Helps to get direct feedback from customers and Social customer relationship management
 Increased Brand Awareness
 Higher Conversion Rates
Benefits of SMM
 Better Customer Satisfaction
 Improved Brand Loyalty
 Cost-Effective
 Gain Marketplace Insights
Social Media Marketing - SMM
Facebook Ads
Twitter Ads
LinkedIn Ads
Solutions designed to help achieve your goals
 Generate more website lead
generations
 Increase revenue and sales
opportunities
 Improve search engine visibility
 Gain brand visibility
 Results driven digital marketing
strategies
 Increase search ranking and traffic
 Build and increase website engagement
End – to – End Digital Marketing
 Integrating
Marketing,
design, branding
ensure
we
technology,
and strategy. We
provide
data
driven
marketing campaigns by providing all the
constituent
parts
which
success.
 Digital marketing strategy
 Social, SEO and SMO
 Analytics
 Inbound marketing
drives
to
Why to choose FrontEnders for Digital
Marketing ?
 Exclusive Healthcare Consulting Company
 Healthcare Experienced team to handle the Digital Marketing (DM)
 Reliable and Cost effective result oriented team
 Providing both Organic and Paid promotion options to the clients
 Better exposure in healthcare and medical content writing by experts
 In house team for all tasks related to DM
 Practical approach to the creative and design concepts
Our professional guidance will be of great help to you in strengthening your presence on the digital space with your patients
and the society as a whole. Talk to us and manage your branding and digital marketing tasks efficiently
Our Clients
The Karen Hospital - Kenya
www.karenhospital.org
Ahana Hospitals - Madurai
www.ahanahospitals.in
IAD - Kerala
www.iad.org.in
Jumuia Hospitals - Kenya
www.jumuiahospitals.org