Transcript Increasing Profits Captain John`s Fawn Harbor and Marina Summer

SEO (Search Engine Optimization)
Reputation Marking
And…..
Social Media
S.E.O. and Online Marketing
“Thrive using the Power of the
Internet.”
 What is Search Engine Optimization?
“Simply put, search engine optimization is the process of improving the
quality and volume of web traffic to a website by employing a series of
proven SEO techniques that help a website achieve a higher ranking with
the major search engines when certain keywords and phrases are put in the
search field.” http://www.brickmarketing.com/define-search-engineoptimization.htm
 What is Online Marketing?
“Online advertising, also called Internet advertising, uses the Internet to
deliver promotional marketing messages to consumers. It includes email
marketing, search engine marketing, social media marketing, many types
of display advertising (including web banner advertising), and mobile
advertising.”
http://en.wikipedia.org/wiki/Online_advertising
My Experience with SEO
 Awareness of a growing need for more effective marketing and
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outreach online.
The SEO SCAM! With increased demand, and little knowledge on the
skills it takes to properly manage your online marketing, small
companies are easily taken advantage of.
Getting Started with SEO
Local Resources: Ark TECH
Rapid Increase in business.
Learning effective ways to deal with those increases.
Learning, Growing, Brainstorming, and training.
Marketing Budget Issues.
Task delegation as business grows.
MORE Training!!!
Getting Started…..
Improvements made in 2013
 Creating, fixing, and
marketing our reputation
 SEO
 Templated, mobile friendly
web site and custom web
design
 Social network
optimization and
management
 Local business listing
optimization (LBLO)
Creating, Fixing, and
Marketing our Reputation!
“A five star reputation is essential since 67%
percent of online viewers (2 out of 3) will look at
the reviews when deciding whether or not to do
business with you”
http://arktech.co/services/
 Reviews (good or bad) affect your
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online rankings
Getting Reviews
Dealing with reviews
Local Ranking & Lead
Generation
Pay Per Click Audit &
Management
Call Tracking
SEO
“Appearing in the sweet spots on the map in organic search engine
results not only results in traffic, but also in lead generation if it is done
right.”
http://arktech.co/services/
 SEO
 Search Engine Rankings
 Key Word Optimization
 Benefits of a New Location
 Fixing Issues
 Analytics
Rankings Reports
June 2013
August 2013
 Making immediate
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Mobile
Friendly
Website and
Custom Web
Design
changes on the back end.
Easy reference tool for
customers and employees.
Emphasizes the
businesses unique assets.
Aesthetics
Visual Aids
“Enhancements to your website to improve its rankings in major
ONLINE
search engines like Google® Bing® and Yahoo!®, three of the
RESERVATIONS! most important places to drive traffic, leads and sales to your
website.”
http://www.cybernauticdesign.com/market-your-website/
Social Network Optimization
and Management
“Social media marketing is so important because it gives businesses direct access to
both current and potential customers, allowing them to answer questions, showcase
their brand, spread information and address issues in a conversational format.”
http://socialspark.com/how-your-business-can-benefit-from-social-media/
 Uniformity (Branding)
 Free Advertising
 Customer and staff engagement
 Event Promotion
 Control of publicity
 Groups linked to CJM
 Discounts, check in, and special offers
Online Deals
“Focus on a single product or service, and then market it, sell it, promote it-do everything you can
to increase sales of that one product or service.”
Read more: http://www.entrepreneur.com/article/71910#ixzz2dfLiUlbh
 Groupon
 Yelp
 Living Social
 Face Book
 Google Plus
 Local Organizations
-Big Bear Lake Chamber of Commerce
-Fawnskin Chamber of Commerce
-Big Bear Lake Resort Association
OUR DEALS
The Cyber
JUNGLE…..
Local business listing optimization (LBLO)
“You get control of your information on dozens of critical local search sites. You get to enhance your listings with
photos, descriptions, and specials so you stand out from the pack. And you can track your local search results.”
http://www.yext.com/pl/affiliate-listing/why.html
 Listings online have all the correct information. Name,
address, phone number.
 YEXT
 Power Listings
 Enhanced Listings
How Far we Have Come!!!
 Consumer friendly both online
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and offline
Consistency
We are Everywhere!!!
Ratings continue to increase (there
is no overnight fix when it comes
to ratings)
Staff Participation in the growth of
the company.
Marketing Credentials (What
makes us different.)
Power Point Links
Web properties and analytics:
http://www.youtube.com/watch?v=h36upZF56VA
 Social properties and branding:
https://www.youtube.com/watch?v=S4kH9fG3LX
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 Ranking & Call Tracking:
http://youtube.com/watch?v=ida-cbJgEY0