Transcript DIGITAL MARKETING - Talal Abu

TAG. Org conference 2022
17/01/2014
What is digital marketing
Things to know while thinking digital marketing
Digital marketing channels
TAG. Org & digital marketing
Success stories

In the broad sense, digital marketing is marketing
that makes use of electronic devices such as
computers, tablets, smart-phones, cell-phones,
digital billboards, and game consoles to engage
with consumers and other business partners. Many
people confuse digital marketing with internet
marketing, Internet marketing is a sub category of
digital marketing

Internet marketing is the use websites, blogs,
emails and social media channels like
Facebook, Twitter, YouTube and LinkedIn in
addition to other platforms for marketing and
sales activities. Internet marketing adopts
more engagement driven activities than ad
buying








Social Media Marketing (SMM)
Pay per Click (PPC)
Search Engine Marketing (SEM) (SEO)
Website optimization
Blogs & micro-blogs
Display advertising
Email Marketing
Digital PR
Digital marketing
Traditional marketing
Pull advertising
Push advertising
Low investment
Very high investment
Global exposure
Limited exposure
Addresses everyone
Specific to each target audience
Prospecting clients
Attracting and engaging with
clients






Smart phones and tablets are every where
20% of professionals answers direct mail
100% of professionals use Google
Everyone uses social media and search
engines
Everyone watches videos online
All company employees are part of our
digital marketing team

Advantages are astronomical. First of all, DM is a
type of direct marketing with all the advantages
that come with it. Second, it's possible to create
uniform messages which are personally formatted
for each recipient with great ease. In addition, the
use of digital marketing allows you to measure
quantitative results, giving you information about
exactly who was exposed to your message and
when, and which actions the viewer performed as a
result.
TAG Org.
Inbound
Content
Viral
Website
Marketing
Marketing
Marketing
Optimization
Email
Marketing
SEO
Organic/paid
Blogging &
Micro
blogging
SMM
Display
advertising
 Thank
you