Transcript Slide 1

How to Sell Social Media
NowSourcing, Inc.
Social Media Club
Overview
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What is Social Media?
Who to Sell to
How to Sell it
Expectations (from both sides)
Social media learning curve
Do it Yourself / Not Doing it Hurts
Live demonstration
What is Social Media Marketing?
“Social Media Marketing (SMM) combines the
goals of internet marketing with social media
sites such as Digg, Flickr, MySpace, YouTube
and many others. The SMM goals will be
different for every business or organization,
however most will involve some form of viral
marketing to build idea or brand awareness,
increase visibility, and possibly sell a product or
service. SMM may also include online reputation
management.”
http://en.wikipedia.org/wiki/Social_media_marketing
What is Social Media Marketing?
• Social media has become the new PR, and has the
capability of sending large amounts of web traffic in short
time periods.
• The real value of marketing through social media is a
three-fold process:
1. Initial buzz about your brand, viral spread, major site traffic in the
first 24 hours
2. Mentions and links in major news media, influencers, leaders of
your market segment
3. Authority backlinks that will increase your search engine ranking
What is Social Media Marketing?
PR
Social
Psychology
Marketing
SEO
Social Media
Game
Theory
Technology
Socializing
Analytics
Who to Sell to
• Who: “the businesses”
– Benefit for any industry
– Agencies, SEO’s, Website Firms
• White Label Services
Who to Sell to
• Who: “the people”
– Convince C-Level execs social is worth funding
• Who is talking about your company
• Who is talking about your competition
• Personalized voice: ultimate competitive advantage
How to Sell it
• Build a voice without looking lame, stupid,
desperate, and unoriginal
• Social media is about your voice
• ROI and Metrics
– You can’t afford the learning curve
– Quickstart packages
Expectations
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Who is participating?
Press releases?
Community management?
Reputation management?
Blogging?
• Get this up front, aim for 50/50 partnership
Social Media Learning Curve
Do it Yourself / Not Doing it Hurts
“Dell Support”
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450+ searches/day
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24k+ in January 2007
Oh my!
Live Demonstration
• Any Takers?
Contact
Brian Wallace
[email protected]
www.nowsourcing.com
www.twitter.com/nowsourcing
502.442.7914