Transcript Claro Dominicana vs Verizon

CLARO
DOMINICANA
VS.
VERIZON
Maria Victoria Delgado 14-0309
Vanessa Rodriguez 14-0695
Claro - Decision Making Process
Need
Recognition:
• Promotion
• Introduction of products
Information
Search
• Provides information on devices, plans, and services offered to
clients and potential clients
Alternative
Evaluation
• It already is the #1 telecommunication company in the country
• Best products at special prices
Purchase
Decision
Post-Purchase
Behavior
• Online store with information on all the different devices and
plans offered
• Customer service and return policies
• “Portabilidad Numerica”
Verizon – Decision Making Process
Need
Recognition:
• Trending Section
• All Plans & Bundles
• Special Deals
Information
• Build your own
Search
• It already is the #1 telecommunication company in the country (US)
Alternative • Unique products
Evaluation
Purchase
Decision
PostPurchase
Behavior
• Different options provided only here
• Triple play
• Support
• Blogs and Forums
Design and Usability
• User-Friendly webpage
• Informational
• Interactive
• Different Pages for
Different Services
• Search Engine
Enterprise - Activities
Customer Interaction
Explain Products and Services
Market and Sell Products and Services
Customer Support
Setup and Install
Fix Problems
Customer Satisfaction
Customer Retention
Customer Loyalty
Claro Dominicana
Verizon
Customer Service
Technology
Websites:
• Providing areas on
your website where
customers can
answer their own
questions or seek
answers from others.
E-mail:
Communications:
Software:
• Using e-mail as a
• Unifying
• Better managing
way to improve
communications so
customer
customer service and
that you know that
relationships with
more quickly
the customer who left
more sophisticated
respond to certain
a voice mail also
data-gathering tools,
needs or help
sent an e-mail with
such as customer
requests.
the same request a
relationship
few days ago.
management
software.
Channels
Data
Insight-driven
management
marketing:
and analytics: • Gaining insights
• Using data
collected from
customer to
analyze their
preferences.
Marketing
automation:
Self-service
Workforce
optimization: effectiveness:
• Streamlining
• Finding ways
• Encouraging
into your
and automating
for customers to
your staff to
business from
business
interact with
embrace new
customer data
processes to
your business
ways improving
so you can more
improve
when they want.
customer
effectively
efficiency and
treatment by
target
keep costs low.
providing tools
marketing.
and training to
deliver better
service.
Online Customer Service - Claro
Online Customer Service - Verizon
Mobile Marketing Channels
Incentivized CPI
Non-Incentivized CPI
Social Media/Facebook
Advertising
Search Marketing
(Google Adwords)
Television Advertising
• can assist in growing your mobile app installs and top list
rankings
• slightly more expensive venture, the users acquired by this form
of marketing show a high lifetime value, which translates to
more monthly active users and better monetization
• allows you to reach your target audience instantly
• If you don’t have the funds readily available, consider using
other social media channels
• allows users to focus on a particular target audience by
customizing keywords and ads, based on their App ID and
other information.
• 85% of smartphone and tablet users revealed that they use
their device as a “second screen” when watching television,
while a significant 40% said they did so on a daily basis
Co-Promotional
Partnerships
Mobile Site
Redirection
Get Featured as an
“App of the Day”
Celebrity Features
& Endorsements
Mobile App Wall
Advertising
• overall cost of the venture often being reduced when both parties are receiving
effective promotion from the agreement
• mobile site that directs visitors to your app can provide an incredibly simple,
yet effective way to increase app downloads
• can easily skyrocket a new app into the realm of success
• sers already trust these sources to deliver the best apps from around the world,
increasing your chances of developing a solid base of users with high lifetime
value
• movie stars and singers provide a great channel for marketing your app
• Expensive
• Strong social media presence
• least intrusive methods of advertising
• delivering higher conversion rates from click
Steps for a Mobile Marketing Campaign
Approach Carefully
• how to best introduce your target audience and consumers to your
brand
• how to further engage existing customers and prospects through
mobile marketing
Set Goals and Objectives
• determine how mobile marketing fits into the overall marketing
goals for your business
• the specific and measurable outcomes you aim to achieve with your
mobile marketing campaign.
Prepare for a Strong Lading
• have a mobile website and preferably a specific landing page for
the campaign that is designed to boost conversion or optimize the
user experience
Create Campaign
• copy, design, audio, or video, as well as set-up through
mobile apps, SMS, MMS, coding and development, and
integration
Launch Campaign
• frenzy of activity
• Be prepared to handle the uptick in activity, inquiries,
customer service, and potential technical glitches
Measure and Analyze
• determine what worked and what didn’t, taking into
consideration limitations, budget, and technical
performance
Types of SMS
Vote
Call
Text
to:
Donate
Order
Brochures
Donate
Win
Go to
website
Click
to:
Download
Content
Receive
Mobile
Coupons
Buy
Mobile Marketing Campaign
Claro & Verizon
Promotional SMS
Service SMS
Marketing Tools
Mobile
Marketing
Video
Marketing
Online Ads
Social
Media
Claro
Billboards
&
Magazines
Promotional
Events
Promotional
Events
Website
Billboards
&
Magazines
Website
Social
Media
Verizon
Online Ads
Mobile
Marketing
Video
Marketing
Recommendations
Innovate
Keep
#1
Position
Competitive
Industry
Online Marketing Services
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editing.
Option 2 – Digital Current
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
THANKYOU