Transcript Set Marketing Goals - Merrillville Community School

By: T.Taylor
Set
Marketing
Goals
You need to set goals to help shape your
marketing plan, after you have your
marketing mix. These goals should reflect
short term, medium term, and long term.
Establish Your Goals
Short Term Goals
Medium Term Goals
Short Term Goals
These goals are what you want to achieve in
the next year.
Helps target your marketing
Medium-Term Goals
What you want in the next 2-5 years
Market Share
The percentage of
a market that a
business owns.
Amount of sales / Total Market size=
Market Share
ESTABLISH YOUR
GOALS
KENDRICK WILLIAMS
LONG-TERM GOALS
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SHOWS WHERE YOUR BUSINESS WILL
BE YEARS FROM NOW
SETTING LONG TERM GOALS CAN
HELP YOU THINK ABOUT HOW TO
MAKET YOUR BUSINESS
WRITE YOUR MARKETING PLAN
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WRITE YOUR FINAL MARKETING PLAN DOWN
AFTER YOU HAVE DETERMINED ALL YOUR
STRATEGIES AND GOALS.
IT HELPS IF YOU NEED FINANCING FOR
YOUR BUSINESS
IT SHOULD IDENTIFY OVERALL MARKETING
STRATEGY AND YOUR STRATEGIES FOR
PRICE PRODUCT PROMOTION AND
DISTRIBUTION
Advertising Sites
By: Darrail Brown
Commercial Advertising…..
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Radio
- www.gaebler.com
- www.superpages.com
TV
-www.onmediaadsales.com
Public Advertising
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Magazines/ Newspapers
- www.mediabids.com
- www.nationwideadvertising.com
Billboards
- www.manta.com
- www.viewoutdoor.com
- www.lamar.com
Mass Transit
- www.circlegraphicsonline.com